Resources Brilliance in Marketing Football and brands are practically synonymous. The football brands that really matter are brands you might not have heard of–unless you are a player, coach, or parent. They are the helmet brands. Head injuries in football are...
Resources Lisa Merriam The American Marketing Association New York visited Ogilvy Consulting to talk to Laura Masse about how blockchain is brilliance in marketing. Laura, author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build...
Resources The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of...
Events Humanize your Organization to Drive Outstanding Business Results Chief Customer Officers Fall & CXPA Webinar Live Webinar In the lead up to Chief Customer Officers, Fall, we will be hosting a CCO Fall & CXPA Webinar and we would love to have you part...
Resources Measuring marketing is becoming more and more important as the “intangible” balance sheet entry continues to grow. The AMA New York interviewed Tracy Chong, an economist working in the field of branding and co-founder of Strata Insights about...
Resources Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand...
Resources Media Contact:Jack Mello, PR for Marketing Hall of Famejack.mello@gmail.com Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy ClarkElected Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee...
Resources In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a parter at Prophet, the brand consultancy...
Resources The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth. November 6 at 11:00 am to 12:00 pm Sign up here. Transcript: Lisa Merriam, Host: 00:01 Content...
Resources Advertising Week: It’s like an MBA in marketing in four days. Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral, a SaaS marketing production platform revolutionizes the production and...
