by Lisa Merriam | Jul 2, 2018 | Brilliance in Marketing, Resources
Resources Futureproof brands with the right mindset. More than change—DISRUPTION—is impacting every field of human endeavor. Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, gave a presentation to the AMA Executive Circle of...
by Lisa Merriam | Jun 26, 2018 | Brilliance in Marketing, Resources
Resources Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. The New York Mets are hosting the American Marketing Association New York...
by Molly Purcell | May 17, 2018
Additional Videos From the Induction Ceremony Pictures From the Induction Ceremony On May 17th, AMA New York inducted three new marketing legends in the only marketing award that celebrates the outstanding contributions made to the marketing profession as a whole. The...
by Lisa Merriam | Feb 6, 2018 | Brilliance in Marketing, Resources
Resources With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack....
by Lisa Merriam | Oct 28, 2017 | Brilliance in Marketing, Resources
Resources Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum… ...
by AMA New York | Sep 27, 2017 | News, Resources
Resources For Immediate Release Media Contact: Jack Mello, PR for Marketing Hall of Fame jack.mello@gmail.com, cell 201-981-5617 American Marketing Association New York Opens Nominations for 2018 Marketing Hall of Fame® NEW YORK, September 27, 2017 — The...
by Lisa Merriam | Sep 8, 2017 | Brilliance in Marketing, Resources
Resources Jimmy McNicholas of SpotCo talks to the American Marketing Association New York about marketing hit Broadway shows. Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing...
by Lisa Merriam | Jun 16, 2017 | Brilliance in Marketing, Resources
Resources The American Marketing Association New York celebrates brilliance in marketing. That’s why we visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely...
by Lisa Merriam | Jun 14, 2017 | Current Insights, Resources
Resources Embracing the future of marketing, members and guests of the American Marketing Association New York gathered on May 11th to induct four outstanding marketers into the Marketing Hall of Fame: Jim Stengel (President and CEO, Jim Stengel Company, and former...
by AMA New York | Jun 5, 2017 | Current Insights, Resources
Resources At the 2017 Marketing Hall of Fame induction event, marketers of all types and all levels of experience will be able to eat, drink, enjoy great conversations and networking, and above all –learn from and be inspired our four outstanding inductees, at a price...
