Resources Resources Marketing during COVID-19 and the resulting economic disruption has marketersespecially challenged. We spoke with Debra Andrews who have more than 20 years of B2B strategic marketing, marketing planning, and demand generation experience what she...
Watch On-Demand Wondering how marketing and media will evolve in this new decade? Worried about the techlash? Craig Charney will presents key findings from AMA New York’s ground-breaking research study on the Future of Marketing, looking three to ten years ahead in...
Resources Branding Starting a new brand as an entrepreneur is a tall order. Lisa Merriam of AMA New York spoke to Paul Cunningham, founder of Leather Head Sports about starting a company with a unique niche. Between mass-produced sports balls in synthetic materials...
Resources Blog The American Marketing Association of New York spoke with Deloitte Digital’s Alan Schulman about the pressure on brands to create content at the speed of culture. TRANSCRIPT: Lisa:0:03 The speed of content creation and distribution is a massive...
Resources Blog Football and brands are practically synonymous. The football brands that really matter are brands you might not have heard of–unless you are a player, coach, or parent. They are the helmet brands. Head injuries in football are propelling genuine...
Resources Lisa Merriam The American Marketing Association New York visited Ogilvy Consulting to talk to Laura Masse about how blockchain is brilliance in marketing. Laura, author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build...
Resources The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of...
Events Humanize your Organization to Drive Outstanding Business Results Chief Customer Officers Fall & CXPA Webinar Live Webinar In the lead up to Chief Customer Officers, Fall, we will be hosting a CCO Fall & CXPA Webinar and we would love to have you part...
Resources Measuring marketing is becoming more and more important as the “intangible” balance sheet entry continues to grow. The AMA New York interviewed Tracy Chong, an economist working in the field of branding and co-founder of Strata Insights about...
Resources Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand...
