by Molly Purcell | May 16, 2019
We all want great clients… but it’s an ongoing struggle for most agencies. To make the upgrade, you need to consistently do three things: fire terrible clients, attract good clients, and grow great clients. In this mini-workshop for agency leaders,...
by Molly Purcell | Sep 25, 2018 | Current Insights, News, Resources
Resources For Immediate Release American Marketing Association New York Opens Nominations for 2019 Marketing Hall of Fame® Media Contact: Jack Mello, PR for Marketing Hall of Fame jack.mello@gmail.com NEW YORK, September 25, 2018 — The American...
by Molly Purcell | May 17, 2018
Additional Videos From the Induction Ceremony Pictures From the Induction Ceremony On May 17th, AMA New York inducted three new marketing legends in the only marketing award that celebrates the outstanding contributions made to the marketing profession as a whole. The...
by Molly Purcell | Apr 2, 2018 | Current Insights, News, Resources
Resources Media Contact: Jack Mello, jack.mello@gmail.com, cell 201-981-5617 Lee Clow, Seth Godin, and Esther Lee Inducted Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee presentations at May 17,...
by Molly Purcell | Mar 21, 2018
Event Pictures Please join us for an exclusive roundtable discussion for marketing business leaders. This intimate breakfast will let you network with other marketers while discussing trending topics like digital transformation, leveraging customer insight, and...
by Lisa Merriam | Feb 13, 2018 | Current Insights, Resources
Allison Cerra, McAfee Chief Marketing Officer: The Biggest Threat to Brand Reputation? By Matt Quint Shared from the “Ideas and Insights” blog at The Center on Global Brand Leadership at Columbia University. As Allison Cerra, SVP and Chief Marketing...
by Lisa Merriam | Jan 29, 2018 | Current Insights, Resources
What Are the Top Iranian Brands? by Alireza Alizadeh What are the top Iranian brands? That’s a good question! The Iranian economy is different from the U.S., and that affects branding. Eighty-five percent of our economy is governmental, therefore our private sector is...
by Lisa Merriam | Jan 4, 2018 | Current Insights, Member Contributions, Resources
How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and EmblemHealth By Cary Munk The American Marketing Association Chapter of New York recently ran a sold-out CMO Marketing Leadership event, titled, “Activating Your Digital...
by Lisa Merriam | Oct 3, 2017 | Current Insights, Resources
AMA New York Board Celebrates Unleashing the Innovators Launch with Jim Stengel Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the...
by Lisa Merriam | Jun 14, 2017 | Current Insights, Resources
Resources Embracing the future of marketing, members and guests of the American Marketing Association New York gathered on May 11th to induct four outstanding marketers into the Marketing Hall of Fame: Jim Stengel (President and CEO, Jim Stengel Company, and former...
