What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it really is,”...
Marketers have been steadily increasing the budget allocated to influencer marketing, and the pandemic has only accelerated this trend. According to Influencer Marketing Hub, Influencer Marketing spend is projected to hit $9.7 billion in 2020, an increase of close to...
[On Demand] Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with...
Resources Resources by Anelle Cherkashina AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we...
Resources Results for "nonprofit" By Rachel Dreyfus How has Covid-19 influenced leadership over the past few months? Research results show leaders are making changes yielding positive outcomes. Bravo to these senior leaders, a group smart and capable of...
[On Demand] Maximizing Your Personal and Leadership Brand What is the experience of you? The strategic thinking you bring to the workplace – have you applied that to yourself and your career growth? During this session, we will explore essential elements of defining,...
[On Demand] A primer on countering bias and changing the world The national dialogue has made major shifts towards diversity and inclusion. Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from...
[on-demand] ON DEMAND VIDEO PRESENTATION SLIDES Treating Audiences Like Customers – Investing In Audience Personas Not everyone who engages with your content will necessarily become a customer. Understanding the customer and their journey can help facilitate this....
[On Demand] Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with...
Register for this free networking event Martech virtual happy hour Thursday, August 27, 6:00 – 7:30 pm ET Our first “Cocktails in the Greenroom” networking event was a huge success with more than 200 registrants. Join us on Thursday, August 27, from 6 to 7:30...
