Is Digital Marketing on a Collision Course with Consumer Digital Disconnect? The digital-first stance of marketers is facing stronger consumer bias than ever before. Even so, our study reveals that digital ad spending will outpace consumer use of all digital ad...
Resources Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business. Social media apps increase website traffic The more customers visit your website, the more it will...
Register Today Here’s the deal: There is no other conference on the planet like Content Marketing World, period. Don’t believe us? Here’s what attendees say: “I love Content Marketing World. It has so much personality. This conference has a soul to it.” “No matter...
Resources Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Twitter is often misunderstood because unlike most social media apps available, its focus is on public...
View Pictures Social media has changed marketing forever. The power, reach, and convenience of social media plays a major factor in the influence of potential buyers each and every day. Consumers stay glued to their social platforms via their cell phones searching for...
View the webinar recording to create a strategic business model of content. Even as content creation becomes a core piece of what marketers do, most businesses still struggle with two key pieces: scaling and measuring it.At the core of both of these challenges is one...
View the webinar recording to create content like a publisher. Forget websites, social media and blogs. Companies today are increasingly producing branded digital publications, portals or content hubs to attract and delight customers and improve SEO results —...
View the webinar recording to transform your content marketing into real, profitable value. The New B2B Content Marketing and Becoming an Audience Company in a Post-Digital World We’ve seen the recent headlines: “Businesses Struggle with Digital Content”....
Allison Cerra, McAfee Chief Marketing Officer: The Biggest Threat to Brand Reputation? By Matt Quint Shared from the “Ideas and Insights” blog at The Center on Global Brand Leadership at Columbia University. As Allison Cerra, SVP and Chief Marketing...
What Are the Top Iranian Brands? by Alireza Alizadeh What are the top Iranian brands? That’s a good question! The Iranian economy is different from the U.S., and that affects branding. Eighty-five percent of our economy is governmental, therefore our private sector is...
