Resources Resources Photo by Maarten van den Heuvel on Unsplash By Kenyatta Skyles Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons anticipating having this newest gadget? How about on...
Resources Content By Anne Wagner Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each year since 2016? “Because it works,” stated Aliza Freud at the beginning of her virtual webinar, How to Use...
Resources B2B By Nikhil Gharekhan, Managing Partner, Presciant Branding in M&A is rising; driven by that fact that brand can be a significant asset in driving transaction values. Marketers need to be ready with a brand strategy to play an important role. Merger...
Resources Results for "" By Joanna Seddon, Managing Partner, Presciant The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe. Coca-Cola has conducted a thorough brand rationalization study. They classified its...
Resources Engagement By Deborah Grossman I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about...
Resources SEO photo credit: edenpictures Medusa via photopin (license) By Susan Varty Does your company have a blog? If it does, it’s likely for these reasons: to get better search engine results, to showcase industry knowledge, or to share practical information about...
Content Marketing World 2020 is NOW VIRTUAL Join us October 13-16 for our 10TH ANNIVERSARY Content Marketing World 2020 is going online. For ten years, CMWorld has been on the leading edge of content marketing education, experiences, and trends – and this year will be...
Resources Strategy Treat Your Audience Like Customers By Wendy Weatherford-Marks Content Marketing expert Robert Rose hosted the epitome of a “power lunch workshop” at AMA New York’s inaugural Marketer’s Toolkit Workshop, “Treating Audiences Like Customers...
Resources Strategy Content marketing strategist Robert Rose weighs in By Danielle Brody Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need...
Resources Engagement Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the corona virus. As your organization scrambles to assemble risk mitigation plans, set up communication channels and adopt...
