Resources AMA New York By Megha Goel Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities so very bad, or are they the exact ingredients needed for success in life, business, and career? “Innovation and...
Resources Results for "blogs" Photo by Xavi Cabrera on Unsplash By Wendy Weatherford-Marks How can you create an effective content development strategy to prioritize, manage, and plan content? Many businesses churn out company-focused assets that are,...
[On Demand] Story Packages – The People, and Process of Valuable Multi-Channel Content It’s difficult enough to create valuable content on a consistent basis. It’s even more challenging to do so based on the demands of an entire organization. Add to that the diverse...
Resources AMA New York Image by Gerd Altmann from Pixabay By Kenyatta Skyles When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or...
Resources Results for "entertainment" Photo by Andreas Klassen on Unsplash By Lauren Mastbaum Startups. Marketing. For those in either world, one may sound secondary to the other. After all, startups can be more focused on building momentum for a product....
Resources marketing photo credit: Cranky Pressman Cranky Camp 2011 – 58 via photopin (license) By Susan Varty There are thousands of tools for marketers, but the underlying processes start with a basic approach and big picture thinking. Without taking the time...
Resources AMA New York “Companies today are increasingly turning to content marketing to create awareness, generate leads, and move people to buy. Using content effectively means becoming a publisher,” according to Susan Varty, the Founder and CEO of HeadStart...
Resources Resources Photo by Maarten van den Heuvel on Unsplash By Kenyatta Skyles Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons anticipating having this newest gadget? How about on...
Resources Content By Anne Wagner Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each year since 2016? “Because it works,” stated Aliza Freud at the beginning of her virtual webinar, How to Use...
Resources B2B By Nikhil Gharekhan, Managing Partner, Presciant Branding in M&A is rising; driven by that fact that brand can be a significant asset in driving transaction values. Marketers need to be ready with a brand strategy to play an important role. Merger...
