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 THE BUSINESS MODEL OF CONTENT

THE BUSINESS MODEL OF CONTENT

View the webinar recording to create a strategic business model of content. Even as content creation becomes a core piece of what marketers do, most businesses still struggle with two key pieces: scaling and measuring it.At the core of both of these challenges is one...
Discover Insights Google and Adobe Analytics Can’t

Discover Insights Google and Adobe Analytics Can’t

Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or...
What Are the Top Iranian Brands?

What Are the Top Iranian Brands?

What Are the Top Iranian Brands? by Alireza Alizadeh What are the top Iranian brands? That’s a good question! The Iranian economy is different from the U.S., and that affects branding. Eighty-five percent of our economy is governmental, therefore our private sector is...

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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