Resources B2B By Nikhil Gharekhan, Managing Partner, Presciant Branding in M&A is rising; driven by that fact that brand can be a significant asset in driving transaction values. Marketers need to be ready with a brand strategy to play an important role. Merger...
Resources Results for "" By Joanna Seddon, Managing Partner, Presciant The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe. Coca-Cola has conducted a thorough brand rationalization study. They classified its...
Resources Engagement By Deborah Grossman I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about...
Resources Resources By Royce Johnson More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer Marketing Hub, influencer marketing spend is projected to hit $9.7 billion this year, an increase of close to 50%...
Resources Engagement By Kenyatta Skyles. The global impact of COVID-19 has prompted businesses to revisit the opportunities that Virtual and Augmented Reality technology, collectively known as Extended Reality (XR), present. Industry reports forecast the...
Resources Engagement Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the corona virus. As your organization scrambles to assemble risk mitigation plans, set up communication channels and adopt...
Resources Resources By Kenyatta Skyles, Digital Media Strategist It’s more important than ever for businesses to create true customer-centricity that fosters trust, customer loyalty, and a deep emotional connection. According to the latest research from Salesforce, a...
Resources Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business. Social media apps increase website traffic The more customers visit your website, the more it will...
Resources Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Twitter is often misunderstood because unlike most social media apps available, its focus is on public...
View the webinar recording to create a strategic business model of content. Even as content creation becomes a core piece of what marketers do, most businesses still struggle with two key pieces: scaling and measuring it.At the core of both of these challenges is one...
