Resources Blog By Lisa Merriam AMA New York Board of Directors Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive. Right before the Thanksgiving break, Ad Age ran an opinion...
Resources By Lisa Merriam AMA New York Board of Directors The Nike brand problem this year begs the question of the impact of Colin Kaepernick, the Betsy Ross flag shoes, Chinese pressure to pull Houston Rockets merchandise, and the ongoing & #MeToo...
Resources By Karen McFarlaneAMA New York Chapter President The AMA New York is an award-winning chapter. It is with great pride that I announce that AMA New York is the recipient of the Chapter Excellence Award for Membership Excellence. The CEA Awards were...
Is Digital Marketing on a Collision Course with Consumer Digital Disconnect? The digital-first stance of marketers is facing stronger consumer bias than ever before. Even so, our study reveals that digital ad spending will outpace consumer use of all digital ad...
Resources Blog By Lisa Merriam AMA New York Board of Directors The National Collegiate Athletic Association (NCAA), the massive revenue-generating “nonprofit” organization that regulates college student athletes recently voted to allow NCAA student athlete...
Resources By Lisa Merriam AMA New York Board of Directors Unboxing videos are a marketing phenomenon that just keeps growing. Videos of real people, opening products for the first time and authentically reacting, attract a huge audience and move product. 90,000...
Resources By Lisa Merriam AMA New York Board of Directors U.S. and China marketing forum: In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their...
Resources By Lisa Merriam AMA New York Board of Directors Join the American Marketing Association to boost your career and build your network of supportive peers. Here at the New York Chapter, we take membership to another level. Marketing professionals in New...
Resources By Danielle BrodyAMA New York Programming Committee Networking tips were in store at the latest AMA New York event. Instead of having the same tired conversations at networking events, a few changes in your approach can foster better connections. Dave...
Resources By Lisa Merriam AMA New York Board of Directors Email marketing effectiveness is a proven fact. One of the older forms of digital marketing, email marketing continues to outperform all other tactics by a factor of four to one. There may be 3.5 billion...
