by AMA New York | Apr 18, 2019 | Member Contributions, Resources
Resources By Karen YankovichAMA New York Chapter Member LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing...
by AMA New York | Apr 10, 2019 | Member Contributions, Resources
Resources By Gene De LiberoAMA New York Chapter Member Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming...
by Lisa Merriam | Apr 5, 2019 | Current Insights, Resources
Resources The BRITE Conference at Columbia University’s Center on Global Brand Leadership annually brings together people from branding, innovation and technology. BRITE ’19 focused on how changes in business, society and technology are influencing brand...
by Karen McFarlane | Apr 1, 2019 | Current Insights, Resources
Resources by Karen McFarlane “Photo credit: Nathalie Schueller, http://www.nathalieschueller.com AMA New York launched the Volunteer Spotlight Awards to recognize the exceptional work of volunteers that give their time and talent to grow the organization. Today...
by Lisa Merriam | Mar 22, 2019 | Current Insights, Resources
Resources Member, Board of Directors Customer experience—CX—is a hot marketing buzzword. The concept encompasses every way and place where customers interact with your company, brand, and product. And marketing needs to get involved in every one of them. That...
by Lisa Merriam | Mar 15, 2019 | Current Insights, Resources
Resources By Lisa MerriamMember, Board of Directors Brand governance used to be a command and control proposition. Companies were in charge of their brands and they told people how to use their brands. Brand guidelines specified right and wrong; rules and...
by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and...
by Lisa Merriam | Feb 4, 2019 | Current Insights, Resources
Resources Marketing Training: Update Your Skills and Certify Your Expertise By Lisa MerriamMember, Board of Directors Put marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption....
by Lisa Merriam | Jan 30, 2019 | Current Insights, Resources
Resources Nike Brand Wins the Football Season–With or without Kaepernick by Lisa MerriamMember, Board of Directors The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive...
by Lisa Merriam | Jan 21, 2019 | Current Insights, Resources
Resources Content Marketing Model—Design for Effective Results By Lisa MerriamMember, Board of Directors Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content...
