More Information and Registration Is Digital Marketing on a Collision Course with Consumer Digital Disconnect? The digital-first stance of marketers is facing stronger consumer bias than ever before. Even so, our study reveals that digital ad spending will outpace...
Resources By Lisa Merriam AMA New York Board of Directors U.S. and China marketing forum: In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their...
Resources By Lisa Merriam AMA New York Board of Directors Join the American Marketing Association to boost your career and build your network of supportive peers. Here at the New York Chapter, we take membership to another level. Marketing professionals in New...
Resources By Danielle BrodyAMA New York Programming Committee Networking tips were in store at the latest AMA New York event. Instead of having the same tired conversations at networking events, a few changes in your approach can foster better connections. Dave...
Resources By Lisa Merriam AMA New York Board of Directors Email marketing effectiveness is a proven fact. One of the older forms of digital marketing, email marketing continues to outperform all other tactics by a factor of four to one. There may be 3.5 billion...
Resources The data and analytics firm Cardlytics poured through $2.4 trillion dollars in purchasing data to release these back-to-school marketing insights:Customers acquired during the fall back-to-school season spend 20% more than customers acquired during...
Register Today Here’s the deal: There is no other conference on the planet like Content Marketing World, period. Don’t believe us? Here’s what attendees say: “I love Content Marketing World. It has so much personality. This conference has a soul to it.” “No matter...
Resources by Karen McFarlane AMA New York launched the Marketing Volunteer Spotlight Awards to recognize the exceptional work of volunteers that give their time and talent to grow the organization. Since 2017, Mei Lin Ng Wnuk has volunteered on the Membership...
Resources When Keith Weed was inducted into the Marketing Hall of Fame last month, he talked about the future of marketing. Today he is making headlines by investing in that future. The 35 year veteran of Unilever retired from that company last month and has...
Resources By Karen YankovichAMA New York Chapter Member LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing...
