by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a...
by Lisa Merriam | Sep 30, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today....
by Lisa Merriam | Sep 25, 2018 | Current Insights, Resources
Resources George Carlin Classic Advertising Lullaby by Lisa Merriam It has been 20 years since seen this classic George Carlin bit “Advertising Lullaby” premiered, it’s definitely worth a refresher. In these days of social media censorship and shutting down free...
by Molly Purcell | Sep 25, 2018 | Current Insights, News, Resources
Resources For Immediate Release American Marketing Association New York Opens Nominations for 2019 Marketing Hall of Fame® Media Contact: Jack Mello, PR for Marketing Hall of Fame jack.mello@gmail.com NEW YORK, September 25, 2018 — The American Marketing...
by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
by Molly Purcell | Sep 18, 2018 | Current Insights, Resources
Resources Nike Controversy: What Our Readers Thought In our previous blog post, the Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors. So much so, we invite our members to join. Here...
by Molly Purcell | Jul 10, 2018
Building off of Rolfe’s blockchain primer in May, the second part of GreenBook and WARC’s blockchain webinar series will walk you through specific actions marketers and companies can take to develop their own blockchain plans and pilots. By joining this...
by Karen McFarlane | Jun 18, 2018 | Current Insights, Resources
Resources by Karen McFarlane AMA New York launched the Volunteer Spotlight Awards to recognize the exceptional work of volunteers that give their time and talent to grow the organization. This year we are proud to announce that Skyla Li has been named the 2018...
by Molly Purcell | May 24, 2018
View the webinar Blockchain is taking the world by storm. Since spawning the ICO, it’s now moving into the marketing and market research space to transform B2B and B2C, and fuel the growth of AI. Join entrepreneur and business strategist, Rolfe Swinton, for a webinar...
by Molly Purcell | May 17, 2018
Additional Videos From the Induction Ceremony Pictures From the Induction Ceremony On May 17th, AMA New York inducted three new marketing legends in the only marketing award that celebrates the outstanding contributions made to the marketing profession as a whole. The...
