Resources Lisa Merriam By Lisa Merriam The “Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing and help them flourish in their careers. Sponsored in part by Cisco, this series profiles women who are changing the...
Resources Results for "nike contiversy" By Susan Varty Susan Varty, CEO of HeadStart Copywriting, has written an ebook for marketers called The Gobbler: Avoid Marketing to the Wrong Audience. This is an exclusive publication through the American Marketing...
Resources Resources by Anelle Cherkashina AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we...
Resources B2B Bsivad George in Bloom via photopin (license) By Susan Varty Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on...
Resources Results for "nonprofit" By Rachel Dreyfus How has Covid-19 influenced leadership over the past few months? Research results show leaders are making changes yielding positive outcomes. Bravo to these senior leaders, a group smart and capable of...
Resources Women in Marketing By Olga Sukhopar While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a...
Content Marketing World 2020 is NOW VIRTUAL Join us October 13-16 for our 10TH ANNIVERSARY Content Marketing World 2020 is going online. For ten years, CMWorld has been on the leading edge of content marketing education, experiences, and trends – and this year will be...
Resources Industry News By Susan Varty Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers. Hire a cartoonist to create commentary on your industry to share. Use 10-15 hashtags on every...
Resources B2B By Anne Wagner In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular “new venture...
Resources Women in Marketing By Daina Tilton AMA New York Volunteer, Content Marketing Women have made major advancements in becoming a significant part of the workforce, but they are still challenged by career development issues. It’s time to change that...
