by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Measuring Content Shock–Content Clutter Fatigue by the Numbers By Lisa MerriamMember, Board of Directors Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these...
by Lisa Merriam | Feb 4, 2019 | Current Insights, Resources
Resources Marketing Training: Update Your Skills and Certify Your Expertise By Lisa MerriamMember, Board of Directors Put marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption....
by Lisa Merriam | Jan 30, 2019 | Current Insights, Resources
Resources Nike Brand Wins the Football Season–With or without Kaepernick by Lisa MerriamMember, Board of Directors The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive...
by Lisa Merriam | Jan 21, 2019 | Current Insights, Resources
Resources Content Marketing Model—Design for Effective Results By Lisa MerriamMember, Board of Directors Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content...
by Lisa Merriam | Jan 15, 2019 | Current Insights, Resources
Resources Online Review Sites: Critical to Your Brand, Reputation and BusinessBy Lisa MerriamMember, Board of DirectorsOnline review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like...
by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together...
by Lisa Merriam | Oct 1, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies...
by Lisa Merriam | Sep 25, 2018 | Current Insights, Resources
Resources George Carlin Classic Advertising Lullaby by Lisa Merriam It has been 20 years since seen this classic George Carlin bit “Advertising Lullaby” premiered, it’s definitely worth a refresher. In these days of social media censorship and shutting down...
by Molly Purcell | Sep 25, 2018 | Current Insights, News, Resources
Resources For Immediate Release American Marketing Association New York Opens Nominations for 2019 Marketing Hall of Fame® Media Contact: Jack Mello, PR for Marketing Hall of Fame jack.mello@gmail.com NEW YORK, September 25, 2018 — The American...
by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
