by Molly Purcell | Oct 11, 2018
Register The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation,...
by Molly Purcell | Jul 24, 2018
Event Pictures Join us for an evening of sports marketing and baseball with the New York Mets. The evening starts at the Mets Café with a talk from Mark Fine, Executive Director of Marketing for the team, who will discuss how the franchise goes to market. After his...
by Molly Purcell | Jul 19, 2018
Register Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an...
by Lisa Merriam | Jul 2, 2018 | Brilliance in Marketing, Resources
Resources Futureproof brands with the right mindset. More than change—DISRUPTION—is impacting every field of human endeavor. Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, gave a presentation to the AMA Executive Circle of...
by Lisa Merriam | Jun 26, 2018 | Brilliance in Marketing, Resources
Resources Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. The New York Mets are hosting the American Marketing Association New York...
by Lisa Merriam | Feb 6, 2018 | Brilliance in Marketing, Resources
Resources With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack....
by Lisa Merriam | Oct 28, 2017 | Brilliance in Marketing, Resources
Resources Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum… ...
by Lisa Merriam | Oct 16, 2017 | Executive Circle Events
October 16, 2017 Neuroscience and marketing–that is what attracted a near-capacity audience at the AMA Executive Circle October 2017 meeting hosted by New York Blood Center for an exciting and enlightening presentation “Better Communication Through...
by Lisa Merriam | Oct 3, 2017 | Current Insights, Resources
AMA New York Board Celebrates Unleashing the Innovators Launch with Jim Stengel Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the...
by Molly Purcell | Sep 26, 2017
View the webinar recording to learn how to use simple tools to make better decisions that will ensure better outcomes. Brand Transformation means many things; From innovating products and services to re-inventing the branded customer experience, and building the...
