by Molly Purcell | Apr 16, 2019
Thank you to everyone who made this year’s induction ceremony a success! Pictures and videos will be available soon. AMA New York invites you to the 2019 Marketing Hall of Fame Induction Ceremony on April 16th! Join us as we induct industry thought leaders and...
by Lisa Merriam | Mar 1, 2019 | Brilliance in Marketing, Resources
Resources Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand...
by Molly Purcell | Jan 29, 2019
Event Pictures Thank you for your interest in this event! Unfortunately, tickets have sold out. Every niche of marketing is filled with obstacles and opportunities, risks and rewards. No field of marketing has more challenges than sports marketing. How do you...
by Lisa Merriam | Dec 10, 2018 | Brilliance in Marketing, Resources
Resources In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a parter at Prophet, the brand consultancy...
by Molly Purcell | Nov 7, 2018
Event Sponsor Event Pictures Every seven seconds, an American consumer turns 50. Today, people ages 50-75 represent over 40% of U.S. adult consumers. People over 50 are responsible for 50% of all consumer spending. For the next 50 years, the 50+ segment will be the...
by Lisa Merriam | Oct 31, 2018 | Brilliance in Marketing, Resources
Resources The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth. November 6 at 11:00 am to 12:00 pm Sign up here. Transcript: Lisa Merriam, Host: 00:01 Content...
by Molly Purcell | Oct 11, 2018
The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify...
by Lisa Merriam | Oct 8, 2018 | Brilliance in Marketing, Resources
Resources Advertising Week: It’s like an MBA in marketing in four days. Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral, a SaaS marketing production platform revolutionizes the production and...
by Lisa Merriam | Sep 12, 2018 | Brilliance in Marketing, Resources
Resources Brand trust is at an all time low. AMA New York caught up with the new CEO of the Reputation Institute Kylie Wright-Ford to find out what companies can do to earn and keep trust in their reputations. Transcript: 00:01 Lisa Merriam: Americans don’t...
by Lisa Merriam | Aug 29, 2018 | Brilliance in Marketing, Resources
Resources March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic...
