by Molly Purcell | Jul 24, 2018
Buy Your Tickets Join us for an evening of sports marketing and baseball with the New York Mets. The evening starts at the Mets Café with a talk from Mark Fine, Executive Director of Marketing for the team, who will discuss how the franchise goes to market. After...
by Lisa Merriam | Feb 6, 2018 | Brilliance in Marketing, Resources
Resources With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack....
by Lisa Merriam | Oct 28, 2017 | Brilliance in Marketing, Resources
Resources Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum… ...
by Lisa Merriam | Oct 16, 2017 | Executive Circle Events
October 16, 2017 Neuroscience and marketing–that is what attracted a near-capacity audience at the AMA Executive Circle October 2017 meeting hosted by New York Blood Center for an exciting and enlightening presentation “Better Communication Through...
by Lisa Merriam | Oct 3, 2017 | Current Insights, Resources
AMA New York Board Celebrates Unleashing the Innovators Launch with Jim Stengel Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the...
by Molly Purcell | Sep 26, 2017
View the webinar recording to learn how to use simple tools to make better decisions that will ensure better outcomes. Brand Transformation means many things; From innovating products and services to re-inventing the branded customer experience, and building the...
by Lisa Merriam | Sep 8, 2017 | Brilliance in Marketing, Resources
Resources Jimmy McNicholas of SpotCo talks to the American Marketing Association New York about marketing hit Broadway shows. Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing...
by Lisa Merriam | Jun 16, 2017 | Brilliance in Marketing, Resources
Resources The American Marketing Association New York celebrates brilliance in marketing. That’s why we visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely...
by Lisa Merriam | Jun 14, 2017 | Current Insights, Resources
Resources Embracing the future of marketing, members and guests of the American Marketing Association New York gathered on May 11th to induct four outstanding marketers into the Marketing Hall of Fame: Jim Stengel (President and CEO, Jim Stengel Company, and former...
by AMA New York | Jun 5, 2017 | Current Insights, Resources
Resources At the 2017 Marketing Hall of Fame induction event, marketers of all types and all levels of experience will be able to eat, drink, enjoy great conversations and networking, and above all –learn from and be inspired our four outstanding inductees, at a price...
