by Molly Purcell | May 16, 2019
The Marketing Hall of Fame is dedicated to recognizing the people whose contributions to the field of marketing are inspiring a new generation of marketers. Save the date for our 2019 Marketing Hall of Fame Induction Ceremony on May 16th where we celebrate the...
by Molly Purcell | Nov 7, 2018
Every seven seconds, an American consumer turns 50. Today, people ages 50-75 represent over 40% of U.S. adult consumers. People over 50 are responsible for 50% of all consumer spending. For the next 50 years, the 50+ segment will be the largest consumer segment in our...
by Molly Purcell | Oct 11, 2018
Register The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation,...
by Lisa Merriam | Oct 7, 2018 | Brilliance in Marketing, Resources
Resources Advertising Week: It’s like an MBA in marketing in four days. Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral, a SaaS marketing production platform revolutionizes the production and...
by Lisa Merriam | Sep 12, 2018 | Brilliance in Marketing, Resources
Resources Brand trust is at an all time low. AMA New York caught up with the new CEO of the Reputation Institute Kylie Wright-Ford to find out what companies can do to earn and keep trust in their reputations. Transcript: 00:01 Lisa Merriam: Americans don’t...
by Lisa Merriam | Aug 29, 2018 | Brilliance in Marketing, Resources
Resources March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic...
by Molly Purcell | Jul 24, 2018
Event Pictures Join us for an evening of sports marketing and baseball with the New York Mets. The evening starts at the Mets Café with a talk from Mark Fine, Executive Director of Marketing for the team, who will discuss how the franchise goes to market. After his...
by Molly Purcell | Jul 19, 2018
Register Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an...
by Lisa Merriam | Jul 2, 2018 | Brilliance in Marketing, Resources
Resources Futureproof brands with the right mindset. More than change—DISRUPTION—is impacting every field of human endeavor. Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, gave a presentation to the AMA Executive Circle of...
by Lisa Merriam | Jun 26, 2018 | Brilliance in Marketing, Resources
Resources Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. The New York Mets are hosting the American Marketing Association New York...
