Resources Content By Anne Wagner Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each year since 2016? “Because it works,” stated Aliza Freud at the beginning of her virtual webinar, How to Use...
Resources B2B By Nikhil Gharekhan, Managing Partner, Presciant Branding in M&A is rising; driven by that fact that brand can be a significant asset in driving transaction values. Marketers need to be ready with a brand strategy to play an important role. Merger...
Resources Results for "" By Joanna Seddon, Managing Partner, Presciant The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe. Coca-Cola has conducted a thorough brand rationalization study. They classified its...
Resources Engagement By Deborah Grossman I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about...
Content Marketing World 2020 is NOW VIRTUAL Join us October 13-16 for our 10TH ANNIVERSARY Content Marketing World 2020 is going online. For ten years, CMWorld has been on the leading edge of content marketing education, experiences, and trends – and this year will be...
Resources Branding Using LinkedIn can boost your career, enhance your influence, and grow your business. We spoke to Josh Steimle, author of 60 Days to LinkedIn Mastery and noted expert on personal brands. He offers advice on better using LinkedIn–with some...
Resources Resources Marketing during COVID-19 and the resulting economic disruption has marketersespecially challenged. We spoke with Debra Andrews who have more than 20 years of B2B strategic marketing, marketing planning, and demand generation experience what she...
Watch On-Demand Wondering how marketing and media will evolve in this new decade? Worried about the techlash? Craig Charney will presents key findings from AMA New York’s ground-breaking research study on the Future of Marketing, looking three to ten years ahead in...
Resources Branding Starting a new brand as an entrepreneur is a tall order. Lisa Merriam of AMA New York spoke to Paul Cunningham, founder of Leather Head Sports about starting a company with a unique niche. Between mass-produced sports balls in synthetic materials...
Register Today Want better results from your content marketing? Content Marketing Institute is bringing its annual content marketing master class to New York City. This one-day, hands-on workshop will help you make 2020 the year you get them. We’ll teach you a...
