Resources Resources Photo by National Cancer Institute on Unsplash By Megha Goel The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. It impacted the patient care paradigm and, in turn, changed consumers’ behaviors and expectations,...
Resources AMA New York By Paragone Marketing Team Today’s marketer is drowning in a sea of data. There are endless campaigns and channels to track, multiple KPIs, and different sets of creative and text. Not to mention various product lines or services within one...
Resources AMA New York Photo by Filiberto Santillán on Unsplash By Lauren Mastbaum For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data retrieval and analysis does rely on increasingly sophisticated...
Resources The Evolution of B2B Marketing Photo By Leon on Unsplash By Megha Goel For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow....
Resources AMA New York Image by Gerd Altmann from Pixabay By Kenyatta Skyles When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or...
Resources TV Advertising By Anne Wagner With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in...
Resources Engagement By Kenyatta Skyles. The global impact of COVID-19 has prompted businesses to revisit the opportunities that Virtual and Augmented Reality technology, collectively known as Extended Reality (XR), present. Industry reports forecast the...
Camilla Olson, Co-founder & CEO, Savitude is a game-changer who’s disrupted the fashion industry time and time again. 3 critical character traits got her there. Want to find out what they are? Lynette Kucsma, Co-founder & CMO, Natural Machines’...
Resources Strategy Content marketing strategist Robert Rose weighs in By Danielle Brody Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need...
Resources B2B By Anne Wagner In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular “new venture...
