Resources Molly Purcell It’s pretty much cliche now to say times have been challenging for everyone. While certainly not as difficult as healthcare and other front-line workers, Marketers have borne significant disruptions, budget cuts, layoffs, and furloughs....
Resources Lisa Merriam By Joanna SeddonAMA New York Past President and Member of the Board of Directors I urge any marketer who needs to make a case for the power and value of brands to read a recent New York Times article, ‘How reality TV fame handed Donald Trump a...
Resources mentee By Melissa StoneAMA Boston’s VP of Communications; Founder of consulting firm, Eastend Marketing We know that 2020 has been a challenging year — unemployment is up, relationships have been complicated by the pandemic, and everyone is...
