by Molly Purcell | May 28, 2019
View the webinar recording to create a strategic business model of content. Even as content creation becomes a core piece of what marketers do, most businesses still struggle with two key pieces: scaling and measuring it.At the core of both of these challenges is one...
by Molly Purcell | Oct 11, 2018
The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify...
by Molly Purcell | Jul 19, 2018
Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or...
by AMA New York | Jun 8, 2017
Big Data & The 10 Most Common Analytics Missteps You Want to Avoid The Presentation Event Photos Simply having data insights doesn’t mean you are doing analytics, and having a team using automated sentiment tools doesn’t qualify them as...
by Molly Purcell | Apr 12, 2017
View the webinar recording to learn how other marketers are responding to biggest challenges facing the industry today. The Survey Results The results are in for the 2016 AMA New York / BrandSpark American Marketers Survey! The survey captured the views of...
