THE BUSINESS MODEL OF CONTENT

THE BUSINESS MODEL OF CONTENT

View the webinar recording to create a strategic business model of content. Even as content creation becomes a core piece of what marketers do, most businesses still struggle with two key pieces: scaling and measuring it.At the core of both of these challenges is one...
Attribution Accelerator 2018

Attribution Accelerator 2018

The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify...
Discover Insights Google and Adobe Analytics Can’t

Discover Insights Google and Adobe Analytics Can’t

Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or...
The Rise of the Robots

The Rise of the Robots

Big Data & The 10 Most Common Analytics Missteps You Want to Avoid     The Presentation Event Photos   Simply having data insights doesn’t mean you are doing analytics, and having a team using automated sentiment tools doesn’t qualify them as...

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