Attribution Accelerator 2018

Attribution Accelerator 2018

The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify...
 Discover Insights Google and Adobe Analytics Can’t

Discover Insights Google and Adobe Analytics Can’t

Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or...
 ARF Town Hall: Industry Code of Conduct

ARF Town Hall: Industry Code of Conduct

The Agenda The Presentation Summary Article   In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data...
 The Rise of the Robots

The Rise of the Robots

Big Data & The 10 Most Common Analytics Missteps You Want to Avoid     The Presentation Event Photos   Simply having data insights doesn’t mean you are doing analytics, and having a team using automated sentiment tools doesn’t qualify them as...