This critical session during Advertising Week New York will explore key findings from AMA New York’s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US and China in partnership with...
View the webinar recording to create content and campaigns that resonate with modern mom consumers. The modern mom has changed in many ways over the last decade. Suzy will reveal some of the most interesting and actionable data points they’ve collected from over...
The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify...
Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or...
Building off of Rolfe’s blockchain primer in May, the second part of GreenBook and WARC’s blockchain webinar series will walk you through specific actions marketers and companies can take to develop their own blockchain plans and pilots. By joining...
View the webinar Blockchain is taking the world by storm. Since spawning the ICO, it’s now moving into the marketing and market research space to transform B2B and B2C, and fuel the growth of AI. Join entrepreneur and business strategist, Rolfe Swinton, for a webinar...
The Agenda The Presentation Summary Article In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data...
Big Data & The 10 Most Common Analytics Missteps You Want to Avoid The Presentation Event Photos Simply having data insights doesn’t mean you are doing analytics, and having a team using automated sentiment tools doesn’t qualify them as...
View the webinar recording to learn how other marketers are responding to biggest challenges facing the industry today. The Survey Results The results are in for the 2016 AMA New York / BrandSpark American Marketers Survey! The survey captured the views of...
Learn integrated marketing communication tactics at our first event of 2017! Integrated Marketing Communication and its Impact on Business Results Our three marketing and communication experts will share experiences and opinions during this presentation on how new...
