by Molly Purcell | Oct 11, 2018
The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify...
by Molly Purcell | Jul 19, 2018
Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or...
by Molly Purcell | Jul 10, 2018
Building off of Rolfe’s blockchain primer in May, the second part of GreenBook and WARC’s blockchain webinar series will walk you through specific actions marketers and companies can take to develop their own blockchain plans and pilots. By joining...
by Molly Purcell | May 24, 2018
View the webinar Blockchain is taking the world by storm. Since spawning the ICO, it’s now moving into the marketing and market research space to transform B2B and B2C, and fuel the growth of AI. Join entrepreneur and business strategist, Rolfe Swinton, for a webinar...
by Molly Purcell | Apr 26, 2018
The Agenda The Presentation Summary Article In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data...
by AMA New York | Jun 8, 2017
Big Data & The 10 Most Common Analytics Missteps You Want to Avoid The Presentation Event Photos Simply having data insights doesn’t mean you are doing analytics, and having a team using automated sentiment tools doesn’t qualify them as...
by Molly Purcell | Apr 12, 2017
View the webinar recording to learn how other marketers are responding to biggest challenges facing the industry today. The Survey Results The results are in for the 2016 AMA New York / BrandSpark American Marketers Survey! The survey captured the views of...
by Molly Purcell | Jan 18, 2017
Learn integrated marketing communication tactics at our first event of 2017! Integrated Marketing Communication and its Impact on Business Results Our three marketing and communication experts will share experiences and opinions during this presentation on how new...
by AMA New York | Nov 29, 2016 | Current Insights, Resources
Resources Survey: Marketers Focusing on Mobile and Consumer-Generated Content What is the future of mobile marketing and consumer-generated content? The American Marketing Association New York and BrandSpark today announced in conjunction with Dapresy, a global...
