Resources consumer Photo by Glenn Carstens Peters on Unsplash. By Wendy Weatherford-Marks How many network, cable, broadcast, and streaming shows did your family and friends recommend to you last year? Seeking escape in 2020, many people understandably turned to the...
Resources Content By Anne Wagner Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each year since 2016? “Because it works,” stated Aliza Freud at the beginning of her virtual webinar, How to Use...
Resources Resources By Olga SukhoparAMA New York Volunteer, Content Marketing The importance of a timely, relevant holiday marketing campaign cannot be overstated. 2020 has already proven that the resilience of any company is dependent upon its digital presence, and...
Resources Resources By Royce Johnson More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer Marketing Hub, influencer marketing spend is projected to hit $9.7 billion this year, an increase of close to 50%...
Resources Lisa Merriam By Lisa Merriam The “Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing and help them flourish in their careers. Sponsored in part by Cisco, this series profiles women who are changing the...
[ON DEMAND] Keys to a Successful 2020 Season When it comes to the unmissable opportunity of raising brand awareness during the holidays, you can usually look to past years to determine your advertising plan. But with 2020 being a time unlike any other, you’ll need to...
Resources Women in Marketing By Olga Sukhopar While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a...
Resources Industry News By Susan Varty Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers. Hire a cartoonist to create commentary on your industry to share. Use 10-15 hashtags on every...
