by Molly Purcell | Jun 13, 2019
Buy Tickets We had such a fun time learning about the Mets’ marketing strategy from Executive Director of Marketing in July but there was still a great deal we wanted to know. Ever wonder what goes into the social media strategy of a Major League Baseball team?...
by Molly Purcell | Mar 14, 2019
Buy Tickets Discover the benefits of influencer marketing for your 2019 digital strategy Get ready for our first Influencer Marketing panel event with Octoly, the largest gifting marketplace for fashion, beauty, and lifestyle influencers. Our panel features leading...
by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Measuring Content Shock–Content Clutter Fatigue by the Numbers By Lisa MerriamMember, Board of Directors Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these...
by Lisa Merriam | Feb 4, 2019 | Current Insights, Resources
Resources Marketing Training: Update Your Skills and Certify Your Expertise By Lisa MerriamMember, Board of Directors Put marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption....
by Lisa Merriam | Jan 30, 2019 | Current Insights, Resources
Resources Nike Brand Wins the Football Season–With or without Kaepernick by Lisa MerriamMember, Board of Directors The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive...
by Molly Purcell | Jan 29, 2019
Event Pictures Thank you for your interest in this event! Unfortunately, tickets have sold out. Every niche of marketing is filled with obstacles and opportunities, risks and rewards. No field of marketing has more challenges than sports marketing. How do you...
by Lisa Merriam | Jan 21, 2019 | Current Insights, Resources
Resources Content Marketing Model—Design for Effective Results By Lisa MerriamMember, Board of Directors Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content...
by Lisa Merriam | Jan 15, 2019 | Current Insights, Resources
Resources Online Review Sites: Critical to Your Brand, Reputation and BusinessBy Lisa MerriamMember, Board of DirectorsOnline review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like...
by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together...
by Molly Purcell | Nov 15, 2018
Featuring International Innovation Experts, Gary Fraser And Bryan Mattimore Global competition, increased M & A activity, and the pace of technological advances have placed established US brands in jeopardy of losing significant market share and/or entire...
