Resources marketing photo credit: Cranky Pressman Cranky Camp 2011 – 58 via photopin (license) By Susan Varty There are thousands of tools for marketers, but the underlying processes start with a basic approach and big picture thinking. Without taking the time...
Resources Resources By Royce Johnson More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer Marketing Hub, influencer marketing spend is projected to hit $9.7 billion this year, an increase of close to 50%...
Resources networking By Olga SukhoparAMA New York Volunteer, Content Marketing 2020 has changed the marketing environment and increased conversations about diversity and inclusion within the field, forcing marketers to implement new tactics to create a new type of...
Resources Strategy Treat Your Audience Like Customers By Wendy Weatherford-Marks Content Marketing expert Robert Rose hosted the epitome of a “power lunch workshop” at AMA New York’s inaugural Marketer’s Toolkit Workshop, “Treating Audiences Like Customers...
Resources Strategy Content marketing strategist Robert Rose weighs in By Danielle Brody Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need...
Resources B2B By Anne Wagner In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular “new venture...
Resources Women in Marketing By Daina Tilton AMA New York Volunteer, Content Marketing Women have made major advancements in becoming a significant part of the workforce, but they are still challenged by career development issues. It’s time to change that...
Resources Branding By Wendy Weatherford-Marks AMA New York joined AMA Austin, AMA Triangle, AMA Washington DC and AMA members from the tri-state chapters August 27 in a virtual Happy Hour to talk about marketing technology (MarTech), upcoming marketing trends and...
Resources Results for "martech" There were more than 8,000 marketing technology (MarTech) solutions available at the start of 2020. In less than a year, the field has grown by 13.6%. “One in 5 of the solutions on this year’s MarTech landscape weren’t...
Resources B2B In a world where everyone is constantly rushing to achieve career readiness, COVID-19 quarantine gave an opportunity to stop, think about the next steps, and prepare ourselves for the right moves in the job market and search. During this summer,...
