by Molly Purcell | Jun 13, 2019
We had such a fun time learning about the Mets’ marketing strategy from Executive Director of Marketing, Mark Fine in July but there was so much we still wanted to learn. So we decided to have another sports marketing event with Mark and the Mets this summer! ...
by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a...
by Molly Purcell | Nov 15, 2018
Featuring International Innovation Experts, Gary Fraser And Bryan Mattimore Global competition, increased M & A activity, and the pace of technological advances have placed established US brands in jeopardy of losing significant market share and/or entire...
by Molly Purcell | Nov 7, 2018
Event Sponsor Event Pictures Every seven seconds, an American consumer turns 50. Today, people ages 50-75 represent over 40% of U.S. adult consumers. People over 50 are responsible for 50% of all consumer spending. For the next 50 years, the 50+ segment will be the...
by Molly Purcell | Nov 6, 2018
Register Now Forget websites, social media and blogs. Companies today are increasingly producing branded digital publications, portals or content hubs to attract and delight customers and improve SEO results — and that has changed the game for marketers....
by Molly Purcell | Oct 11, 2018
Register The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation,...
by Molly Purcell | Oct 2, 2018
Event Pictures Account-based marketing (ABM) has the promise to become powerful tools in B2B. It offers marketers the opportunity to be more personable and contextually relevant, leading to better ROI. But as with anything new, understanding exactly how to implement...
by Lisa Merriam | Sep 30, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today....
by Lisa Merriam | Sep 25, 2018 | Current Insights, Resources
Resources George Carlin Classic Advertising Lullaby by Lisa Merriam It has been 20 years since seen this classic George Carlin bit “Advertising Lullaby” premiered, it’s definitely worth a refresher. In these days of social media censorship and shutting down free...
by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
