by Molly Purcell | Oct 11, 2018
Register The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation,...
by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
by Molly Purcell | Sep 18, 2018 | Current Insights, Resources
Resources Nike Controversy: What Our Readers Thought In our previous blog post, the Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors. So much so, we invite our members to join. Here...
by Molly Purcell | Jul 24, 2018
Event Pictures Join us for an evening of sports marketing and baseball with the New York Mets. The evening starts at the Mets Café with a talk from Mark Fine, Executive Director of Marketing for the team, who will discuss how the franchise goes to market. After his...
by Molly Purcell | May 15, 2018
View the webinar recording to transform your content marketing into real, profitable value. The New B2B Content Marketing and Becoming an Audience Company in a Post-Digital World We’ve seen the recent headlines: “Businesses Struggle with Digital Content”....
by Lisa Merriam | May 11, 2018 | Member Contributions, Resources
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors...
by Molly Purcell | Mar 21, 2018
Event Pictures Please join us for an exclusive roundtable discussion for marketing business leaders. This intimate breakfast will let you network with other marketers while discussing trending topics like digital transformation, leveraging customer insight, and...
by Molly Purcell | Feb 27, 2018
Event Pictures Video From the Panel Adweek Event Article It’s hard to think of any established category that has not been challenged or disrupted by a startup. The long-standing methods of brand management and marketing are not designed to compete with the rapid-fire...
by Molly Purcell | Feb 22, 2018
Event Pictures Agile Marketing Video Today brands are reacting to digital disruption more aggressively than ever. Brands and consumers have always had high expectations, but the pace of change in expectations makes it critical for marketers to be ahead of the game....
by Molly Purcell | Nov 8, 2017
Event Pictures Event Blog Article The digital age is here―and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for...
