by Molly Purcell | Jul 24, 2018
Buy Your Tickets Join us for an evening of sports marketing and baseball with the New York Mets. The evening starts at the Mets Café with a talk from Mark Fine, Executive Director of Marketing for the team, who will discuss how the franchise goes to market. After...
by Molly Purcell | May 15, 2018
View the webinar recording to transform your content marketing into real, profitable value. The New B2B Content Marketing and Becoming an Audience Company in a Post-Digital World We’ve seen the recent headlines: “Businesses Struggle with Digital Content”....
by Lisa Merriam | May 11, 2018 | Member Contributions, Resources
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors...
by Molly Purcell | Mar 21, 2018
Event Pictures Please join us for an exclusive roundtable discussion for marketing business leaders. This intimate breakfast will let you network with other marketers while discussing trending topics like digital transformation, leveraging customer insight, and...
by Molly Purcell | Feb 27, 2018
Event Pictures Video From the Panel Adweek Event Article It’s hard to think of any established category that has not been challenged or disrupted by a startup. The long-standing methods of brand management and marketing are not designed to compete with the rapid-fire...
by Molly Purcell | Feb 22, 2018
Event Pictures Agile Marketing Video Today brands are reacting to digital disruption more aggressively than ever. Brands and consumers have always had high expectations, but the pace of change in expectations makes it critical for marketers to be ahead of the game....
by Molly Purcell | Nov 8, 2017
Event Pictures Event Blog Article The digital age is here―and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for...
by Lisa Merriam | Oct 5, 2017 | Current Insights, Resources
Jack Morton on Storymaking and Brand Experience By Esther Elkouss, Digital Marketing Program Manager How does brand experience shape the stories that people share about brands? Last week Jack Morton, an award-winning global brand experience agency focused on creating...
by Molly Purcell | Sep 26, 2017
View the webinar recording to learn how to use simple tools to make better decisions that will ensure better outcomes. Brand Transformation means many things; From innovating products and services to re-inventing the branded customer experience, and building the...
by Molly Purcell | Sep 19, 2017
The Presentation Event Photos Social Media has empowered consumers with unprecedented ability to co-create a brand’s narrative. In effect, it’s turned consumers into Storymakers. But how can you ensure that the story consumers tell about your brand is a positive one?...
