More Information and Registration Is Digital Marketing on a Collision Course with Consumer Digital Disconnect? The digital-first stance of marketers is facing stronger consumer bias than ever before. Even so, our study reveals that digital ad spending will outpace...
Resources Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business. Social media apps increase website traffic The more customers visit your website, the more it will...
Resources By Lisa Merriam AMA New York Board of Directors U.S. and China marketing forum: In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their...
Resources By Lisa Merriam AMA New York Board of Directors Join the American Marketing Association to boost your career and build your network of supportive peers. Here at the New York Chapter, we take membership to another level. Marketing professionals in New...
Resources By Danielle BrodyAMA New York Programming Committee Networking tips were in store at the latest AMA New York event. Instead of having the same tired conversations at networking events, a few changes in your approach can foster better connections. Dave...
This critical session during Advertising Week New York will explore key findings from AMA New York’s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US and China in partnership with...
Resources By Lisa Merriam AMA New York Board of Directors Email marketing effectiveness is a proven fact. One of the older forms of digital marketing, email marketing continues to outperform all other tactics by a factor of four to one. There may be 3.5 billion...
Resources The data and analytics firm Cardlytics poured through $2.4 trillion dollars in purchasing data to release these back-to-school marketing insights:Customers acquired during the fall back-to-school season spend 20% more than customers acquired during...
View the webinar recording to create content and campaigns that resonate with modern mom consumers. The modern mom has changed in many ways over the last decade. Suzy will reveal some of the most interesting and actionable data points they’ve collected from over...
Resources Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Twitter is often misunderstood because unlike most social media apps available, its focus is on public...
