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Save the Date: MLB Marketing With The Mets

We had such a fun time learning about the Mets’ marketing strategy from Executive Director of Marketing, Mark Fine in July but there was so much we still wanted to learn. So we decided to have another sports marketing event with Mark and the Mets this summer!  ...
 Consumers Over Fifty. A Goldmine Waiting To Be Tapped

Consumers Over Fifty. A Goldmine Waiting To Be Tapped

Event Sponsor Event Pictures Every seven seconds, an American consumer turns 50. Today, people ages 50-75 represent over 40% of U.S. adult consumers. People over 50 are responsible for 50% of all consumer spending. For the next 50 years, the 50+ segment will be the...
Attribution Accelerator 2018

Attribution Accelerator 2018

Register The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation,...
 Account Based Marketing and the Human Touch

Account Based Marketing and the Human Touch

Event Pictures Account-based marketing (ABM) has the promise to become powerful tools in B2B. It offers marketers the opportunity to be more personable and contextually relevant, leading to better ROI. But as with anything new, understanding exactly how to implement...

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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