by Molly Purcell | Jun 13, 2019
Buy Tickets We had such a fun time learning about the Mets’ marketing strategy from Executive Director of Marketing in July but there was still a great deal we wanted to know. Ever wonder what goes into the social media strategy of a Major League Baseball team?...
by AMA New York | Apr 18, 2019 | Member Contributions, Resources
Resources By Karen YankovichAMA New York Chapter Member LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing...
by AMA New York | Apr 10, 2019 | Member Contributions, Resources
Resources By Gene De LiberoAMA New York Chapter Member Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming...
by Lisa Merriam | Apr 5, 2019 | Current Insights, Resources
Resources The BRITE Conference at Columbia University’s Center on Global Brand Leadership annually brings together people from branding, innovation and technology. BRITE ’19 focused on how changes in business, society and technology are influencing brand...
by Molly Purcell | Apr 2, 2019
View Pictures True differentiation in business is rare. We are now living in an age of equivalency which makes businesses seek new ways to stand out. So how do you differentiate your company in the sea of sameness? This workshop will provide you with an actionable...
by Lisa Merriam | Mar 22, 2019 | Current Insights, Resources
Resources Member, Board of Directors Customer experience—CX—is a hot marketing buzzword. The concept encompasses every way and place where customers interact with your company, brand, and product. And marketing needs to get involved in every one of them. That...
by Lisa Merriam | Mar 15, 2019 | Current Insights, Resources
Resources By Lisa MerriamMember, Board of Directors Brand governance used to be a command and control proposition. Companies were in charge of their brands and they told people how to use their brands. Brand guidelines specified right and wrong; rules and...
by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and...
by Lisa Merriam | Feb 4, 2019 | Current Insights, Resources
Resources Marketing Training: Update Your Skills and Certify Your Expertise By Lisa MerriamMember, Board of Directors Put marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption....
by Lisa Merriam | Jan 30, 2019 | Current Insights, Resources
Resources Nike Brand Wins the Football Season–With or without Kaepernick by Lisa MerriamMember, Board of Directors The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive...
