by Molly Purcell | Jun 13, 2019
Social media has changed marketing forever. The power, reach, and convenience of social media plays a major factor in the influence of potential buyers each and every day. Consumers stay glued to their social platforms via their cell phones searching for news and...
by Lisa Merriam | May 14, 2019 | Current Insights
Resources When Keith Weed was inducted into the Marketing Hall of Fame last month, he talked about the future of marketing. Today he is making headlines by investing in that future. The 35 year veteran of Unilever retired from that company last month and has...
by Lisa Merriam | May 7, 2019 | Current Insights, Resources
Resources In an age of agency disruption, Marketing Week says agencies are “under attack from all sides.” How will your agency grow and prosper in today’s tumultuous environment? How can you find and grow the best clients? How can you win new business and...
by AMA New York | Apr 18, 2019 | Member Contributions, Resources
Resources By Karen YankovichAMA New York Chapter Member LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing...
by AMA New York | Apr 10, 2019 | Member Contributions, Resources
Resources By Gene De LiberoAMA New York Chapter Member Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming...
by Lisa Merriam | Apr 5, 2019 | Current Insights, Resources
Resources The BRITE Conference at Columbia University’s Center on Global Brand Leadership annually brings together people from branding, innovation and technology. BRITE ’19 focused on how changes in business, society and technology are influencing brand...
by Molly Purcell | Apr 2, 2019
View Pictures True differentiation in business is rare. We are now living in an age of equivalency which makes businesses seek new ways to stand out. So how do you differentiate your company in the sea of sameness? This workshop will provide you with an actionable...
by Lisa Merriam | Mar 22, 2019 | Current Insights, Resources
Resources Member, Board of Directors Customer experience—CX—is a hot marketing buzzword. The concept encompasses every way and place where customers interact with your company, brand, and product. And marketing needs to get involved in every one of them. That...
by Lisa Merriam | Mar 15, 2019 | Current Insights, Resources
Resources By Lisa MerriamMember, Board of Directors Brand governance used to be a command and control proposition. Companies were in charge of their brands and they told people how to use their brands. Brand guidelines specified right and wrong; rules and...
by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and...
