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May 2020

Cocktails in the Greenroom

May 7, 2020 at 6:00 pm - 7:00 pm
NY United States

Join us for “Cocktails in the Greenroom” — a virtual happy hour on Thursday, May 7 at 6pm. Participate from the comfort of your own home and make our signature cocktail/mocktail or bring your drink of choice to meet a curated group of career-minded professionals from across the country. Our small group discussions are highly interactive, which means you will leave the Greenroom having built deeper, more meaningful connections with fellow marketers that can help you personally and professionally.  Breakout…

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Virtual Conversation with Jennifer Consaga, senior digital marketer, Smartling

May 21, 2020 at 12:00 pm - 1:00 pm
NY United States

Watch On-Demand Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with women who are redefining marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, will interview female marketing experts about how they have navigated their careers and have developed their own leadership styles. At…

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June 2020

Virtual Conversation with Bernice Clark, chief marketing officer, New York City Economic Development Corporation

June 18, 2020 at 12:00 pm - 1:00 pm
NY United States

Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with women who are redefining marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, will interview female marketing experts about how they have navigated their careers and have developed their own leadership styles. At the end…

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Marketing Post COVID-19: Now What?

June 25, 2020 at 12:00 pm - 1:00 pm
NY United States

As consumers emerge from stay-at-home orders and social distancing, how will their behaviors change? During the pandemic, consuming social media content and shopping online was the norm. What will happen post-COVID-19?

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July 2020

Tell Your Story, Advance Your Career: A Storytelling Master Class

July 16, 2020 at 12:00 pm - 1:30 pm
NY United States

Storytelling is one of the most potent tools we have to demonstrate our abilities, persuade others and gain support for our ideas. But harnessing the power of story is a skill that must be learned. In this interactive seminar, Heather Thomas and Jane Praeger will share the neuroscience that demonstrates why storytelling is so powerful, as well as present real-life examples that illustrate how you can use storytelling to influence decision-makers, land a job, pitch new business and win over…

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Virtual Conversation with Jenny Fernandez, vice president of marketing, executive coach, and start-up advisor

July 23, 2020 at 12:00 pm - 1:00 pm
NY United States

Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with women who are redefining marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, will interview female marketing experts about how they have navigated their careers and have developed their own leadership styles. At the end…

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CMO EXCLUSIVE: Brands and Racial Inequality – Virtual CMO Roundtable

July 28, 2020 at 12:30 pm - 2:00 pm
NY United States

Virtual CMO Roundtable July 28, 2020 | 12:30 - 2:00 p.m. REGISTRATION IS CLOSED   Conversations and opinions about brands and racial inequality abound. The topics range from the iconic depictions of products to the diversity of marketing teams. All marketing leaders want to get it right as they respond and close this crater in our communities. Marketing executives are reconsidering everything including brand identification, promotional channels, community impact, team structure, and campaign design. Topics will include: Brand purpose is…

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August 2020

Executive Branding for CMOs

August 18, 2020 at 1:00 pm - 2:00 pm
NY United States

Join our Special Guest Karen Tiber Leland as she reveals the power of personal branding Karen is the best-selling author of six books, which have sold over 450,000 copies. August 18, 2020 | 1:00 - 2:00 p.m.   ABOUT THIS SESSION:A personal and business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels – online and off – within the organization and out to the larger business community. The…

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Virtual Conversation with Lynn Godfrey, executive vice president, chief marketing officer, The Leukemia & Lymphoma Society

August 20, 2020 at 12:00 pm - 1:00 pm
NY United States

Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with women who are redefining marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, will interview female marketing experts about how they have navigated their careers and have developed their own leadership styles. At the end…

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Cocktails in the Greenroom

August 27, 2020 at 6:00 pm - 7:30 pm
NY United States

Martech virtual happy hour Thursday, August 27, 6:00 - 7:30 pm ET Our first “Cocktails in the Greenroom” networking event was a huge success with more than 200 registrants. Join us on Thursday, August 27, from 6 to 7:30 pm, to end the summer on a high note with our second virtual happy hour in the series. Catch up with a curated group of like-minded professionals from across the country and make our cocktail/mocktail recipe or bring your own drink.…

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September 2020

Virtual Conversation with Mani Dasgupta, Vice President Global Brand, Product & Content Marketing, IBM Services

September 17, 2020 at 12:00 pm - 1:00 pm
NY United States

Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with women who are redefining marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, will interview female marketing experts about how they have navigated their careers and have developed their own leadership styles. At the end…

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Marketer’s Toolkit Workshop

September 23, 2020 at 12:00 pm - 1:00 pm
NY United States

Treating Audiences Like Customers – Investing In Audience Personas Not everyone who engages with your content will necessarily become a customer. Understanding the customer and their journey can help facilitate this. Whether it’s for blogs, website copy, social media posts or emails, audience personas are a guide containing all the information you need to shape your content to be information your audience is actively seeking. Join us in this informative workshop where content marketing expert Robert Rose will take us…

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October 2020

How Inclusive Is Your Marketing?

October 8, 2020 at 12:00 pm - 1:00 pm
NY United States

A primer on countering bias and changing the world The national dialogue has made major shifts towards diversity and inclusion. Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing.  Inclusive marketing goes way beyond social posts and images of solidarity. It’s about shepherding in a cultural change that is authentic and representative,…

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Young Women @ Work

October 13, 2020 at 12:00 pm - 1:00 pm
NY United States

Q & A ONLYMaximizing Your Personal and Leadership Brand What is the experience of you? The strategic thinking you bring to the workplace – have you applied that to yourself and your career growth? During this session, we will explore essential elements of defining, advancing and maximizing your personal brand. We will apply fundamental marketing, reputation, communication and leadership principles to you and discuss how to analyze and reconsider your influence and impact on the audiences you care about. Led…

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Virtual Conversation with Michelle Chiantera, Vice President, Americas Growth Marketing and Global Segments and Industries, Cisco

October 22, 2020 at 12:00 pm - 1:00 pm
NY United States

Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with women who are redefining marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, will interview female marketing experts about how they have navigated their careers and have developed their own leadership styles. At the end…

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November 2020

Maximize Your Holiday Ads on Social

November 4, 2020 at 12:00 pm - 1:00 pm
NY United States

When it comes to the unmissable opportunity of raising brand awareness during the holidays, you can usually look to past years to determine your advertising plan. But with 2020 being a time unlike any other, you’ll need to reinvent the wheel and consider how to approach your holiday advertising this season.

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Marketer’s Toolkit Workshop

November 12, 2020 at 12:00 pm - 1:00 pm
NY United States

We've heard the hype about virtual and augmented reality technology, but how can brands leverage these tools today? From international trade shows to Burning Man, thousands of people have already been immersing themselves in augmented digital worlds to collaborate and share in exciting ways that must be experienced to be believed.

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How to Use Influencer Marketing to Drive Awareness and Sales at Scale

November 19, 2020 at 12:00 pm - 1:00 pm
NY United States

Marketers have been steadily increasing the budget allocated to influencer marketing, and the pandemic has only accelerated this trend. According to Influencer Marketing Hub, Influencer Marketing spend is projected to hit $9.7 billion in 2020, an increase of close to 50% over 2019.

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December 2020

Hype Strategies to Help You Survive an Economic Crisis

December 3, 2020 at 12:00 pm - 1:00 pm
NY United States

What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it really is,” rather than how others “think it ought to be.” It’s a quality shared by all great hype artists — the propagandists, cult leaders, self-promoters, mischief makers, and boundary-breakers of the world.

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Holiday Cocktails in the Greenroom

December 10, 2020 at 7:00 pm - 8:30 pm
NY United States

We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour.

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January 2021

Marketer’s Toolkit Workshop: Building an Email Marketing Strategy That Delivers

January 7th at 12:00 pm - 1:00 pm
NY United States

2020 threw us a curveball, yet provided an opportunity to pause, reflect, declutter and recenter. Throughout this challenging year, we also saw a massive surge in ecommerce. As a result, digital marketing and specifically, email strategy, became more critical and integral to surviving (and thriving!) than ever before.

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Young Women @ Work

January 14th at 12:00 pm - 1:00 pm
NY United States

Communication with coworkers can be difficult, especially during a pandemic that has forced many people to work remotely or under stressful conditions.

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Women in Marketing Series – Take Your Seat at the Table: Leadership Strategies for the New Decade

January 21st at 12:00 pm - 1:00 pm
NY United States

Communication with coworkers can be difficult, especially during a pandemic that has forced many people to work remotely or under stressful conditions.

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Media & Entertainment Panel: How Covid Changed the Need for Digital Engagement

January 27th at 12:00 pm - 1:00 pm
NY United States

We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour.

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February 2021

Marketers Bootcamp

February 10th at 12:00 pm - 1:00 pm
NY United States

The COVID-19 pandemic has turned the job search market upside down. Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting Marketing Career Bootcamp, a two-part virtual series.

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Marketers Bootcamp

February 17th at 12:00 pm - 1:00 pm
NY United States

The COVID-19 pandemic has turned the job search market upside down. Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting Marketing Career Bootcamp, a two-part virtual series.

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Rethinking Marketing in 2021

February 25th at 12:00 pm - 1:00 pm
NY United States

Marketers have learned a lot in the past year that can inform advertising and client strategies. According to a recent survey of advertisers and agencies, trusted partnerships and brand safety are two of their top priorities.

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March 2021

Startup Marketing Panel: Leveraging Your Skills to Marketing a Startup

March 4th at 6:00 pm - 7:30 pm
NY United States

How do you know if you’re a fit for the Startup environment? When the Startups come calling, which of your corporate skills will best serve you? As the Startup world continues to grow, the nuances of marketing in the Startup space continue to adapt and evolve.

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Marketer’s Toolkit Workshop: How to Talk to Your Global Customers in Their Native Language

March 11th at 12:00 pm - 1:00 pm
NY United States

The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. At Rover, the international company known for providing 5-star pet sitters and walkers in eight European markets, Jordanna heads up the market localization team.

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Take Your Seat at the Table: Leadership Strategies for the New Decade

March 18th at 12:00 pm - 1:00 pm
NY United States

As Amazon rolls out its digital payments service, a deft marketing strategy is essential. Leah Holzman Glass, head of global marketing for Amazon Pay, is making that happen.

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Marketing to Changing America: Understanding the Roles of Research and Purpose

March 25th at 12:00 pm - 1:00 pm
NY United States

Acute changes in our national dynamic have resulted in consumers putting a sharper focus on brands’ values. As their beliefs move beyond self and towards the greater good, consumers are showing loyalty to brands that align with their priorities and quickly shedding relationships that are performative in nature. At the same time, the very makeup of American society is being transformed by epochal demographic and generational changes.

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April 2021

Data & Analytics: A Fireside with Google, Cisco, and Salesforce

April 7th at 4:00 pm - 5:30 pm
NY United States

Join AMA Triangle, AMA Iowa, and AMA New York for an epic discussion as we dive into all things data with expert panelists from Google, Salesforce, and Cisco!

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Young Women @ Work: Power and Organizational Politics

April 15th at 12:00 pm - 1:00 pm
NY United States

Power and politics. Vital and yet often elusive topics as we work to increase our influence and advance our careers. This ubiquitous yet often unspoken dimension of organizational life and culture is often swept under the carpet.

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Finding Success with Influencer Marketing in 2021: Strategies for CPG Brands

April 21st at 1:00 pm - 2:00 pm
NY United States

Consumer packaged goods brands have always needed to stand out from the crowd in order to reach market-saturated consumers, and this has been especially true for the food and beverage industry during the past year.

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Is ROE the New ROI?

April 22nd at 6:00 pm - 7:00 pm
NY United States

In today’s new ecosystem, successful marketing campaigns track beyond Return on Investment (ROI) to paid, earned, and owned media. When your customers, clients, and potential leads are engaging with your brand on social media, this drives greater brand awareness, reach, and affinity.

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Cocktails in the Greenroom – A Toast to Health: Virtual Networking Happy Hour

April 29th at 6:00 pm - 7:00 pm
NY United States

A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour, Cocktails in the Greenroom. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the country.

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