Is Anti-Americanism Hurting Your Global Bottom Line?
Geopolitical tension is officially spilling into the business world, and U.S. firms are feeling the heat. Join us for a critical AMA New York webinar where experts will tackle the rising threat of anti-Americanism to your brand abroad.
AMA New York Board Member Craig Charney (Charney Research) and Jessie Higgins (Toluna) will dissect the findings of a unique new research report—based on focus groups and social listening in hot spots like Canada, Mexico, France, and China. More than just identifying the problem, they’ll provide concrete, research-tested steps marketers can take to help U.S. firms not just survive, but thrive in this challenging environment.
Don’t miss this first look at the findings from our new report, “Paths to Global Marketing in an Era of Anti-Americanism.”
Speakers:
Craig Charney | President, Charney Research
Craig is President of Charney Research, a market research and strategy firm specializing in global markets. He has over 25 years’ experience in more than 45 countries. “Craig is one of the few people who can field solid market research just about anywhere, including notoriously difficult to research countries like China, Vietnam, India,” say former AMA-NY President Randy Ringer of Verse. He is an expert in marketing and communication strategy development. He understands global markets from every angle, having worked on international marketing, development, and security issues.
Craig began his career setting up Nelson Mandela’s polling team in South Africa’s first democratic elections in 1994, and became lead analyst for Bill Clinton’s re-election bid in 1996. He set up his firm in 1997, racking up a series of firsts, ranging from Afghanistan’s first poll to the first national B2B omnibus in China to a 15-country marketing study on farmed fish targeting consumers, vendors, and producers. He has worked for leading multinationals and ad agencies, including Alcoa, Monsanto, Honda, LG, FCB, Skype, and Nokia, as well as the Financial Times, ABC News, the World Bank, and the Voice of America.
Before establishing the firm, Craig earned a doctorate in political science at Yale, where he taught African political economy, a Sorbonne diploma in sociology of development, specializing in West Africa, and an M.Phil. from Oxford in politics. He has published widely in leading news media, including the New York Times, Washington Post, and Newsweek, as well as in peer-reviewed scholarly journals. He is a life member of the Council on Foreign Relations and belongs to the American Association for Public Opinion Research. His 2005 Afghanistan poll for ABC news won a prize for best news poll of the year from the University of Iowa Journalism School.
Jessie Higgins | Senior Vice President, Commercial Team Lead, Qualitative Commercial Lead, Toluna
Market Research, Sales, and Project Management Professional with a strong foundation in consumer insights, innovation, sales/revenue management, client services, data analysis, and product development. Skilled and certified qualitative researcher with moderation and research design experience in the consumer packaged goods, automotive, medical, alcohol, and technology industries. Extensive knowledge of media and advertising sales with a digital focus. Enjoys bridging the gap between client and consumer through the use of new technology and creative methods.
Specialties: Consumer insights, focus group moderating, online research, social media data mining, syndicated data analysis, primary research design and execution, brand and product positioning, food and beverage research, BevAl innovation, insights planning, packaging, pricing testing, and ad testing.
If you have questions email [email protected]
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