Brilliance in Marketing
Starting a new brand as an entrepreneur is a tall order. AMA New York spoke to Paul Cunningham, founder of Leather Head Sports about starting a company with a unique niche.
The American Marketing Association of New York spoke with Deloitte Digital’s Alan Schulman about the need to create content to market at the speed of culture.
The football brands that really matter are brands you might not have heard of–unless you are a player, coach, or parent. They are the helmet brands. Here are the four companies making the top five rated helmets.
Ogilvy Consulting’s Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.