Brilliance in Marketing
The Marketing Hall of Fame 2023
Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways that make it an honor its recipients can be especially proud of.
Brilliance in Marketing: Western Brands in Russia Since the Sanctions
Western brands have left Russia to protest the invasion of Ukraine and to comply with sanctions. But did they? The American Marketing Association New York interviewed Konstantine who runs the YouTube channel Real Reporter.
Brilliance in Marketing: Marketing Accountability Standards Board
The Marketing Accountability Standards Board is where marketing activities meet financial return. We interviewed their new CEO Joanna Seddon.
Brilliance in Marketing: GameStop to #GameStonk–What to Do When Your Brand Is a #MemeStock?
When #GameStop becomes #GameStonk–What should marketers do if their brand suddenly becomes a #memestock in the middle of short selling rebellion?
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