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AMA New York’s Future of Marketing Study Reports On The Evolving B2B Space

The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.

The New B2B Marketing: Omnichannel, Tech-Friendly, and Woke Webinar

The B2B market is evolving rapidly – but getting far less attention than consumer marketing.  AMA New York responded with a webinar on “The Future of B2B Marketing.”

Marketing Hall of Fame® Induction Ceremony 2022

The exciting and inspirational awards ceremony was held in person and featured inductees’ perspectives on marketing’s future. Cocktails and world-class networking were hallmarks of the evening!

Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders

What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward? We asked 25 marketing executives from across the country to weigh in on how they are prioritizing DEI, the emerging role of DEI leaders, and the role of the CMO.

The Future of the CMO: Beyond Changing Role

Season 1

On-Demand Series

Conversations for CMOs, CEOs, CGOs, and Heads of Marketing

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Expand your knowledge with our rich set of tools, research and educational content from expert marketers.

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Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.

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Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.

Events

Build your network of high-level contacts through our monthly networking and professional development events.

b

Resources

Expand your knowledge with our rich set of tools, research and educational content from expert marketers.

Get Involved

Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.

Z

Join

Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.

The New B2B

The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.  Our study sheds light on how B2B marketing is evolving – and how marketers can most effectively respond.  It explores demographic change, the media mix, innovative tech, and brand purpose in B2B today.

Purpose Matters

AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.

Wonder which purposes customers want firms to pursue – and which they are pursuing?  Curious if its purpose really influences purchase decisions?  New findings from a unique survey of US consumers and marketers on purpose and marketing.

Are our practices creating an exclusion pipeline?

25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:

  • The role of marketing in a company’s DEI journey
  • The impact diverse marketing teams have on promoting inclusivity or exclusivity
  • Marketing best practices for creating an inclusive workplace culture and community

Did Covid Kill Techlash?

AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.

How do the Views of Consumers and Marketers Compare and Contrast in the World's Two Largest Worlds Markets?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.

 

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