Gay Pride Month Marketing after the Bud Light LGBTQ Controversy
Bud Light is enduring backlash against their LGBTQ marketing. What should they have done? What should they do now?
How to Build a Resilient Marketing Strategy with Scenario Planning
Today’s marketers often feel like they’re working in patchy fog. Is this a recession, or is a soft landing just ahead? Will “do more with less” be the corporate mantra for a few quarters—or the foreseeable future?
What Are Effective Hospital Marketing Strategies In 2023?
Hospitals have been moving from traditional marketing strategies to new digital-based methods to attract new patients, improve customer service and drive loyalty. Hospital marketing strategy is an important part of an overall business plan, as it helps hospitals connect with potential patients and increase revenue by leveraging existing assets.
Digital Marketing in 2023. Career Growth Skills
Digital marketing is a modern and efficient method of promoting products or services through digital channels. It involves using various platforms like search engines, social media, and websites to reach a broader audience.
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Events
Build your network of high-level contacts through our monthly networking and professional development events.
Resources
Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
Get Involved
Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
Join
Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
The New B2B
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace. Our study sheds light on how B2B marketing is evolving – and how marketers can most effectively respond. It explores demographic change, the media mix, innovative tech, and brand purpose in B2B today.
Purpose Matters
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
Wonder which purposes customers want firms to pursue – and which they are pursuing? Curious if its purpose really influences purchase decisions? New findings from a unique survey of US consumers and marketers on purpose and marketing.
Are our practices creating an exclusion pipeline?
25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:
- The role of marketing in a company’s DEI journey
- The impact diverse marketing teams have on promoting inclusivity or exclusivity
- Marketing best practices for creating an inclusive workplace culture and community
Did Covid Kill Techlash?
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
How do the Views of Consumers and Marketers Compare and Contrast in the World's Two Largest Worlds Markets?
In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.
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