Do You Know Modern Moms?

Watch our latest Smart Marketing Webinar to learn the secrets to the modern mom’s approach to parenting, health & wellness, grocery shopping, dietary preferences, self-care strategies.

SAVE THE DATE

April 21, 2020

Marketing Hall of Fame Induction Event, to be held at R/GA 450 West 33rd Street

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Chapter Events

Your Next Step: Marketing Career Bootcamp

DATE: January 23, 2020

TIME: 5-9:30pm

VENUE: TBC

Creating True Customer-Centricity

February 6, 2020 from 5 – 9 PM

SAVE THE DATE. More details to come

HOW DO THE VIEWS OF CONSUMERS AND MARKETERS COMPARE AND CONTRAST IN THE WORLD’S TWO LARGEST WORLD MARKETS?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report

Download Report

Here is What We Have Been Up To:

Nike Brand Problem? Colin Kaepernick, Betsy Ross Flag, China, and #MeToo Revisited

Nov 19, 2019

The Nike brand problem question has been driven by controversy this year--but is there a problem with Colin Kaepernick, Betsy Ross flag, China & #MeToo?

AMA New York Is an Award-Winning Chapter: It’s a Proud Moment

Nov 12, 2019

The AMA New York is an award-winning chapter. As recipient of the Chapter Excellence Award for Membership Excellence, we are recognized for member value.

Brilliance In Marketing: Blockchain as a Brand Trust Machine

Nov 6, 2019

The AMA New York's Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.

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