fbpx

The Future of the CMO: Beyond Changing Roles

Season 2

On-Demand Series

Conversations for CMOs, CEOs, CGOs, and Heads of Marketing

Highlights from the 2023 Marketing Hall of Fame ceremony

Talking about the future of marketing during this time of rapid change was an inspiration. Here what this year’s inductees had to say about culture, technology, managing people, and understanding customers.

AMA New York’s Future of Marketing Study Reports On The Evolving B2B Space

The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.

Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders

What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward? We asked 25 marketing executives from across the country to weigh in on how they are prioritizing DEI, the emerging role of DEI leaders, and the role of the CMO.

The New B2B Marketing: Omnichannel, Tech-Friendly, and Woke Webinar

The B2B market is evolving rapidly – but getting far less attention than consumer marketing.  AMA New York responded with a webinar on “The Future of B2B Marketing.”

The Marketing Hall of Fame 2023

The Marketing Hall of Fame 2023

Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways that make it an honor its recipients can be especially proud of.

read more
What Are Effective Hospital Marketing Strategies In 2023?

What Are Effective Hospital Marketing Strategies In 2023?

Hospitals have been moving from traditional marketing strategies to new digital-based methods to attract new patients, improve customer service and drive loyalty. Hospital marketing strategy is an important part of an overall business plan, as it helps hospitals connect with potential patients and increase revenue by leveraging existing assets.

read more

Marketing News

Read more…

Events

Build your network of high-level contacts through our monthly networking and professional development events.

b

Resources

Expand your knowledge with our rich set of tools, research and educational content from expert marketers.

Get Involved

Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.

Z

Join

Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.

Events

Build your network of high-level contacts through our monthly networking and professional development events.

b

Resources

Expand your knowledge with our rich set of tools, research and educational content from expert marketers.

Get Involved

Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.

Z

Join

Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.

The New B2B

The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.  Our study sheds light on how B2B marketing is evolving – and how marketers can most effectively respond.  It explores demographic change, the media mix, innovative tech, and brand purpose in B2B today.

Purpose Matters

AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.

Wonder which purposes customers want firms to pursue – and which they are pursuing?  Curious if its purpose really influences purchase decisions?  New findings from a unique survey of US consumers and marketers on purpose and marketing.

Are our practices creating an exclusion pipeline?

25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:

  • The role of marketing in a company’s DEI journey
  • The impact diverse marketing teams have on promoting inclusivity or exclusivity
  • Marketing best practices for creating an inclusive workplace culture and community

Did Covid Kill Techlash?

AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.

How do the Views of Consumers and Marketers Compare and Contrast in the World's Two Largest Worlds Markets?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.

 

Get Involved. Get Connected.

Get involved with marketers at the center of one of the world’s most influential business cities. Join our energy–we always have something going on and offer opportunities to enrich your career and your connections.

Get Involved. Get Connected.

Mentoring

Share your expertise or get advice from successful executives. Our fast-growing mentoring program is a mutually rewarding way to become actively engaged in our community and to advance your career.

Mentoring

w

Professional Development

Our events, programs and other resources cut across disciplines, providing you resources, information and new idea ideas to grow your knowledge and advance your marketing expertise.

w

Professional Development

Shared Interest Groups

Connect with other marketers in your field, specialty, or peer group to share ideas, knowledge and experiences. You can even start a SIG of your own.

Shared Interest Groups

 

Volunteer

Expand your network and showcase your expertise. We rely on enthusiastic volunteers to lead or serve on committees that help further our mission to celebrate brilliance in marketing.

Volunteer

 

Community Resources

Access expert analysis, presentations, webinars, marketing tools and videos or create your own to share with our community. We welcome member contributions and engagement.

Community Resources

 

Get Started!

Enjoy the many benefits of membership.

OUR PARTNERS

Contact Us

Let us know if you would like to get involved, sponsor an event, contribute expertise or have questions.

Contact Form AMA New York Website

  • This field is for validation purposes and should be left unchanged.

Auto Updater by Woocrack

Pin It on Pinterest

Share This