AMA New York: American Marketing Association New York Chapter

Here’s a special New Year’s message from AMA New York’s President, Karen McFarlane.

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Introducing a new feature series Women Leading the Way!

AMA New York is looking for women in marketing with a bold vision for driving their business forward.

Nominate someone you know today!

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Events

Build your network of high-level contacts through our monthly networking and professional development events.

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Resources

Expand your knowledge with our rich set of tools, research and educational content from expert marketers.

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Get Involved

Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.

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Join

Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.

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HOW DO THE VIEWS OF CONSUMERS AND MARKETERS COMPARE AND CONTRAST IN THE WORLD’S TWO LARGEST WORLD MARKETS?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report

Download Report

Here is What We Have Been Up To:

Global Marketing Executive Shares Strategies on Navigating This ‘Transition Year’

Feb 18, 2021

Margaret Molloy has completed various “tours of duty” to become the marketing executive she is today. That started with her childhood spent growing up on a dairy farm in Ireland and then included more formal training in diverse areas from government to tech to product marketing.

The Future of the CMO: Beyond Changing Roles with Joanna Seddon, CEO of Presciant

Feb 12, 2021

The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.

Companies Must Become Publishers: An Interview with Susan Varty

Feb 8, 2021

We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.

Get Involved. Get Connected.

Get involved with marketers at the center of one of the world’s most influential business cities. Join our energy–we always have something going on and offer opportunities to enrich your career and your connections.

Get Involved. Get Connected.

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Mentoring

Share your expertise or get advice from successful executives. Our fast-growing mentoring program is a mutually rewarding way to become actively engaged in our community and to advance your career.

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Mentoring

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Professional Development

Our events, programs and other resources cut across disciplines, providing you resources, information and new idea ideas to grow your knowledge and advance your marketing expertise.

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Professional Development

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Shared Interest Groups

Connect with other marketers in your field, specialty, or peer group to share ideas, knowledge and experiences. You can even start a SIG of your own.

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Shared Interest Groups

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Volunteer

Expand your network and showcase your expertise. We rely on enthusiastic volunteers to lead or serve on committees that help further our mission to celebrate brilliance in marketing.

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Volunteer

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Community Resources

Access expert analysis, presentations, webinars, marketing tools and videos or create your own to share with our community. We welcome member contributions and engagement.

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