Eight Top NYC Marketers Give Thanks With This Valuable Life Advice
It’s not Thanksgiving until the Macy’s Thanksgiving Day Parade rolls through Manhattan. In an article cataloging thankfulness, there is no more appropriate place to start than with a brand that is vigorously aligned with Thanksgiving.
Using Streaming Content in a Comprehensive Ad Campaign
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them.
How Did Colorism Impact This Marketer’s Journey?
Launched in May 2018, Minority Report Podcast highlights people of color, women, and LGBTQ+ leaders within business, media, and technology. In episode 112 Erik and Kerel chat with Karen McFarlane, CMO at LetterShop and Chair of Diversity, Inclusion & Strategic Innovation at American Marketing Association New York. Karen takes us through her career journey, the impact of colorism, DEI efforts at AMA NY, and much more.
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Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
Events
Build your network of high-level contacts through our monthly networking and professional development events.
Resources
Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
Get Involved
Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
Join
Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
Are our practices creating an exclusion pipeline?
25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:
- The role of marketing in a company’s DEI journey
- The impact diverse marketing teams have on promoting inclusivity or exclusivity
- Marketing best practices for creating an inclusive workplace culture and community
Did the techlash survive COVID? AMA New York’s Future of Marketing Study 2021 reveals significant findings
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
This rich trove of data has been broken down into four distinct reports.
- Did Covid Kill Techlash?
- Purpose – coming soon!
- B2B – coming soon!
- Post COVID – coming soon!
How do the Views of Consumers and Marketers Compare and Contrast in the World's Two Largest Worlds Markets?
In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.
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