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Here’s a special New Year’s message from AMA New York’s President, Karen McFarlane.

Introducing a new feature series Women Leading the Way!

AMA New York is looking for women in marketing with a bold vision for driving their business forward.

Events

Build your network of high-level contacts through our monthly networking and professional development events.

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Resources

Expand your knowledge with our rich set of tools, research and educational content from expert marketers.

Get Involved

Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.

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Join

Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.

HOW DO THE VIEWS OF CONSUMERS AND MARKETERS COMPARE AND CONTRAST IN THE WORLD’S TWO LARGEST WORLD MARKETS?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report

Here is What We Have Been Up To:

The Evolution of B2B Marketing

The Evolution of B2B Marketing

For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.

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4 Tips on Customizing Marketing Strategies for Global Audiences

4 Tips on Customizing Marketing Strategies for Global Audiences

When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or service. Connecting with international audiences entails understanding cultures, online behaviors, and local customs.

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Resonate and Activate Marketing’s Age of Empathy

Resonate and Activate Marketing’s Age of Empathy

With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in personal terms, has also profoundly impacted the business of marketing to our forever-changed population.

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Get Involved. Get Connected.

Get involved with marketers at the center of one of the world’s most influential business cities. Join our energy–we always have something going on and offer opportunities to enrich your career and your connections.

Get Involved. Get Connected.

Mentoring

Share your expertise or get advice from successful executives. Our fast-growing mentoring program is a mutually rewarding way to become actively engaged in our community and to advance your career.

Mentoring

 

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Professional Development

Our events, programs and other resources cut across disciplines, providing you resources, information and new idea ideas to grow your knowledge and advance your marketing expertise.

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Professional Development

 

Shared Interest Groups

Connect with other marketers in your field, specialty, or peer group to share ideas, knowledge and experiences. You can even start a SIG of your own.

Shared Interest Groups

 

Volunteer

Expand your network and showcase your expertise. We rely on enthusiastic volunteers to lead or serve on committees that help further our mission to celebrate brilliance in marketing.

Volunteer

 

Community Resources

Access expert analysis, presentations, webinars, marketing tools and videos or create your own to share with our community. We welcome member contributions and engagement.

Community Resources

 

Get Started!

Enjoy the many benefits of membership.

Contact Us

Let us know if you would like to get involved, sponsor an event, contribute expertise or have questions.

Contact Form AMA New York Website

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