Marketing Hall of Fame® Induction Ceremony Held on May 3rd
The exciting and inspirational awards ceremony was held in person and featured inductees’ perspectives on marketing’s future. Cocktails and world-class networking were hallmarks of the evening!
How Insights Departments Are Solving Problems By Taking Research In-House
Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.
What Kind of Flower Brand Stops Selling Red Roses on Valentines Day?
Bloom & Wild did just that. Why? Because people didn’t want them. Attest’s consumer profiling found that red roses weren’t such a romantic staple after all. So the brand did something unthinkable—find out what happened next here.
Want Brand Equity? Deploy Working Moms
We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?
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Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
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Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
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Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
Events
Build your network of high-level contacts through our monthly networking and professional development events.
Resources
Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
Get Involved
Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
Join
Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
Purpose Matters
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
Wonder which purposes customers want firms to pursue – and which they are pursuing? Curious if its purpose really influences purchase decisions? New findings from a unique survey of US consumers and marketers on purpose and marketing.
Are our practices creating an exclusion pipeline?
25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:
- The role of marketing in a company’s DEI journey
- The impact diverse marketing teams have on promoting inclusivity or exclusivity
- Marketing best practices for creating an inclusive workplace culture and community
Did Covid Kill Techlash?
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
How do the Views of Consumers and Marketers Compare and Contrast in the World's Two Largest Worlds Markets?
In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.
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Get involved with marketers at the center of one of the world’s most influential business cities. Join our energy–we always have something going on and offer opportunities to enrich your career and your connections.
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Phone: (212) 849-2752
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