Marketing Hall of Fame® Induction Ceremony 2022
The exciting and inspirational awards ceremony was held in person and featured inductees’ perspectives on marketing’s future. Cocktails and world-class networking were hallmarks of the evening!
15 Podcasts Marketing Leaders Are Listening To Right Now
Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?
How Insights Departments Are Solving Problems By Taking Research In-House
Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.
What Kind of Flower Brand Stops Selling Red Roses on Valentines Day?
Bloom & Wild did just that. Why? Because people didn’t want them. Attest’s consumer profiling found that red roses weren’t such a romantic staple after all. So the brand did something unthinkable—find out what happened next here.
Events
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Resources
Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
Get Involved
Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
Join
Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
Events
Build your network of high-level contacts through our monthly networking and professional development events.
Resources
Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
Get Involved
Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
Join
Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
The New B2B
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace. Our study sheds light on how B2B marketing is evolving – and how marketers can most effectively respond. It explores demographic change, the media mix, innovative tech, and brand purpose in B2B today.
Purpose Matters
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
Wonder which purposes customers want firms to pursue – and which they are pursuing? Curious if its purpose really influences purchase decisions? New findings from a unique survey of US consumers and marketers on purpose and marketing.
Are our practices creating an exclusion pipeline?
25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:
- The role of marketing in a company’s DEI journey
- The impact diverse marketing teams have on promoting inclusivity or exclusivity
- Marketing best practices for creating an inclusive workplace culture and community
Did Covid Kill Techlash?
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
How do the Views of Consumers and Marketers Compare and Contrast in the World's Two Largest Worlds Markets?
In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.
Get Involved. Get Connected.
Get involved with marketers at the center of one of the world’s most influential business cities. Join our energy–we always have something going on and offer opportunities to enrich your career and your connections.
Get Involved. Get Connected.
Mentoring
Share your expertise or get advice from successful executives. Our fast-growing mentoring program is a mutually rewarding way to become actively engaged in our community and to advance your career.
Mentoring
Professional Development
Our events, programs and other resources cut across disciplines, providing you resources, information and new idea ideas to grow your knowledge and advance your marketing expertise.
Professional Development
Shared Interest Groups
Connect with other marketers in your field, specialty, or peer group to share ideas, knowledge and experiences. You can even start a SIG of your own.
Shared Interest Groups
Volunteer
Expand your network and showcase your expertise. We rely on enthusiastic volunteers to lead or serve on committees that help further our mission to celebrate brilliance in marketing.
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Community Resources
Access expert analysis, presentations, webinars, marketing tools and videos or create your own to share with our community. We welcome member contributions and engagement.
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Phone: (212) 849-2752
Email: [email protected]
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