The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.  Our study sheds light on how B2B marketing is evolving – and how marketers can most effectively respond.  It explores demographic change, the media mix, innovative tech, and brand purpose in B2B today.

AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.

Wonder which purposes customers want firms to pursue – and which they are pursuing?  Curious if its purpose really influences purchase decisions?  New findings from a unique survey of US consumers and marketers on purpose and marketing.

25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:

• The role of marketing in a company’s DEI journey
• The impact diverse marketing teams have on promoting inclusivity or exclusivity
• Marketing best practices for creating an inclusive workplace culture and community

AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.