The Next Decade of Change

Coming Soon: An inside view of the next decade of industry change.
How marketers and consumers in the world’s two largest markets view what is on the horizon for marketing and what it could mean for your brand.

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Do You Know Modern Moms?

Watch our latest Smart Marketing Webianr to learn the secrets to the modern mom’s approach to parenting, health & wellness, grocery shopping, dietary preferences, self-care strategies.

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Chapter Events

THE FUTURE OF MARKETING: US AND CHINA

November 6, 2019

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HOW DO THE VIEWS OF CONSUMERS AND MARKETERS COMPARE AND CONTRAST IN THE WORLD’S TWO LARGEST WORLD MARKETS?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report

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Here is What We Have Been Up To:

Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.

Oct 20, 2019

The AMA New York's Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.

Benefits of Using Social Media Apps for Your Business

Oct 14, 2019

Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.

U.S. and China Marketing Forum at CKGSB Americas on the Future of Marketing

Oct 14, 2019

AMA New York and CKGSB Americas are co-hosting a U.S. and China forum discussion about the implications of the research with marketing leaders from both the U.S. and China.

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