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Craig Charney presented key findings from AMA New York’s ground-breaking research study on the Future of Marketing, looking three to ten years ahead in the world’s two largest markets.

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HOW DO THE VIEWS OF CONSUMERS AND MARKETERS COMPARE AND CONTRAST IN THE WORLD’S TWO LARGEST WORLD MARKETS?

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report

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Here is What We Have Been Up To:

How To Build A Successful Holiday Social Advertising Strategy

Nov 27, 2020

I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.

COCA-COLA BRAND PORTFOLIO TRIM: KILLING ZOMBIE BRANDS

Nov 19, 2020

The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.

Content Marketing: An Inside Look With Jay Baer – The Name Of The Game Is Courageous Content

Nov 19, 2020

I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.

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Get involved with marketers at the center of one of the world’s most influential business cities. Join our energy–we always have something going on and offer opportunities to enrich your career and your connections.

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