Digital Marketing in 2023. Career Growth Skills
Digital marketing is a modern and efficient method of promoting products or services through digital channels. It involves using various platforms like search engines, social media, and websites to reach a broader audience.
Making Your Employees Your Brand Advocates, A Reaction to Nicole Guidara
Like most marketers, I live by the adage, ‘The consumer comes first.’ As consumer champions, we know the formula is simple, by focusing on your consumer and their wants and needs, we can deliver more relevant innovation to drive long-term loyalty amongst an existing consumer base and conversion amongst new prospects, ultimately driving profitability for the business; simple right?
I Love New York: Famous Ad Jingles and Jingle Makers from New York
Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a New York connection.
Brilliance in Marketing: Western Brands in Russia Since the Sanctions
Western brands have left Russia to protest the invasion of Ukraine and to comply with sanctions. But did they? The American Marketing Association New York interviewed Konstantine who runs the YouTube channel Real Reporter.
Events
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Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
Get Involved
Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
Join
Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
Events
Build your network of high-level contacts through our monthly networking and professional development events.
Resources
Expand your knowledge with our rich set of tools, research and educational content from expert marketers.
Get Involved
Enrich your career and build strong connections by showcasing your expertise through mentorship and volunteering.
Join
Increase your visibility by becoming an active part of a vibrant NYC community of marketing professionals.
The New B2B
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace. Our study sheds light on how B2B marketing is evolving – and how marketers can most effectively respond. It explores demographic change, the media mix, innovative tech, and brand purpose in B2B today.
Purpose Matters
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
Wonder which purposes customers want firms to pursue – and which they are pursuing? Curious if its purpose really influences purchase decisions? New findings from a unique survey of US consumers and marketers on purpose and marketing.
Are our practices creating an exclusion pipeline?
25 executive marketers provide advice, strategies, real-world examples and pose questions in this report that explores:
- The role of marketing in a company’s DEI journey
- The impact diverse marketing teams have on promoting inclusivity or exclusivity
- Marketing best practices for creating an inclusive workplace culture and community
Did Covid Kill Techlash?
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
How do the Views of Consumers and Marketers Compare and Contrast in the World's Two Largest Worlds Markets?
In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China. The expansive sample and in-depth questionnaire provided a rich trove of data that culminated in a groundbreaking research report.
Get Involved. Get Connected.
Get involved with marketers at the center of one of the world’s most influential business cities. Join our energy–we always have something going on and offer opportunities to enrich your career and your connections.
Get Involved. Get Connected.
Mentoring
Share your expertise or get advice from successful executives. Our fast-growing mentoring program is a mutually rewarding way to become actively engaged in our community and to advance your career.
Mentoring
Professional Development
Our events, programs and other resources cut across disciplines, providing you resources, information and new idea ideas to grow your knowledge and advance your marketing expertise.
Professional Development
Shared Interest Groups
Connect with other marketers in your field, specialty, or peer group to share ideas, knowledge and experiences. You can even start a SIG of your own.
Shared Interest Groups
Volunteer
Expand your network and showcase your expertise. We rely on enthusiastic volunteers to lead or serve on committees that help further our mission to celebrate brilliance in marketing.
Volunteer
Community Resources
Access expert analysis, presentations, webinars, marketing tools and videos or create your own to share with our community. We welcome member contributions and engagement.
Community Resources
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Let us know if you would like to get involved, sponsor an event, contribute expertise or have questions.
Phone: (212) 849-2752
Email: [email protected]
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