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AMA New York Insights
Curated posts from members of the AMA New York Board
Marketing Week: Equipping You for the Business Challenges of Today
AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today.
George Carlin Classic: Advertising Lullaby
If you haven’t seen this classic George Carlin bit “Advertising Lullaby” in a while, it’s definitely worth a refresher.
Call for 2019 Marketing Hall of Fame Nominations
The American Marketing Association New York today announced the open call for nominations for 2019 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on May 16, 2019, at R/GA in New York.
Cola Wars–Whose Side Are You On? Who Is Winning?
Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.
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Member Contributions
Curated posts from AMA New York membership
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Finding Lost Marketing Leads: How to Find and Convert Missing Leads
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
Seven Keys to Successful Brand Collaboration
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful--as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which...
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents
Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm.
How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and Emblem Health
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
Boost Your Marketing Automation Content Strategy
Marketing automation has grown into a billion-dollar industry by offering better customer experience, improved resource allocation and the ability to more cost-effectively scale operations. Though there is a much more to consider, core system capabilities include:...