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AMA New York Insights

Curated posts from members of the AMA New York Board

How to make your Content Marketing Strategy more audience-focused

How to make your Content Marketing Strategy more audience-focused

Content marketing is an effective way to reach customers and prospective customers  — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.

At The Intersection of MarTech Present and Future

At The Intersection of MarTech Present and Future

In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular “new venture creation.” Finding it impossible and ultimately counterproductive to crowbar what is now 8,000 MarTech solutions into category boxes of the right angle variety, his design collaborators at Blue Green instead allowed the defined clusters of category logos to determine visual boundary shape.

Women In Marketing Spotlight Navigating Your Career Development with Mani Dasgupta

Women In Marketing Spotlight Navigating Your Career Development with Mani Dasgupta

AMA New York is thrilled to host the fifth conversation in our monthly virtual series featuring women who are redefining marketing. On September 17, we continue the series with Mani Dasgupta, Vice President of Marketing at IBM. Learn how Mani has leveraged strategies to build a smarter business that demonstrates better decision making and long-term, sustained competitive advantage.

Member Contributions

Curated posts from AMA New York membership
The 13 Must Know Twitter Tips

The 13 Must Know Twitter Tips

Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!

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