Resources
AMA New York Insights
Curated posts from members of the AMA New York Board
Rebranding Global Warming and Climate Change? The Limits of Brand to Persuade
Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive.
Nike Brand Problem? Colin Kaepernick, Betsy Ross Flag, China, and #MeToo Revisited
The Nike brand problem question has been driven by controversy this year–but is there a problem with Colin Kaepernick, Betsy Ross flag, China & #MeToo?
AMA New York Is an Award-Winning Chapter: It’s a Proud Moment
The AMA New York is an award-winning chapter. As recipient of the Chapter Excellence Award for Membership Excellence, we are recognized for member value.
Marketers, Money and the NCAA Student Athlete Compensation Controversy—What Do You Think?
The money for NCAA student athlete compensation and paid endorsements comes from marketing brands. How can marketers make it work for everyone?
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Member Contributions
Curated posts from AMA New York membership
Benefits of Using Social Media Apps for Your Business
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
The 13 Must Know Twitter Tips
Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!
Congratulations to Mei Lin Ng Wnuk, Named Marketing Volunteer Spotlight Award Winner
We are proud to announce that Mei Lin Ng Wnuk has been named a 2019 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter as Director of Membership Growth.
Brand Yourself on LinkedIn: How to Stand out from the Crowd
LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing crowd?
Choosing and Using Marketing Technology to Activate Your Digital Strategy
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.