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Resources

AMA New York Insights

Curated posts from members of the AMA New York Board

Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile

Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile

Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.

The Evolution of B2B Marketing

The Evolution of B2B Marketing

For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.

4 Tips on Customizing Marketing Strategies for Global Audiences

4 Tips on Customizing Marketing Strategies for Global Audiences

When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or service. Connecting with international audiences entails understanding cultures, online behaviors, and local customs.

Member Contributions

Curated posts from AMA New York membership
Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!

Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!

AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we recognize Deborah Grossman who first joined the chapter in 2019 and played a significant role in promoting the AMA’s professional development and networking events.

Leadership Shifts During the Pandemic

Leadership Shifts During the Pandemic

Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.

The 13 Must Know Twitter Tips

The 13 Must Know Twitter Tips

Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!

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