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AMA New York Insights
Curated posts from members of the AMA New York Board
What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It?
What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? Here are some thoughts from marketers around the world.
15 Podcasts Marketing Leaders Are Listening To Right Now
Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?
How Insights Departments Are Solving Problems By Taking Research In-House
Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.
Want Brand Equity? Deploy Working Moms
We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?
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Member Contributions
Curated posts from AMA New York membership
Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!
AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we recognize Deborah Grossman who first joined the chapter in 2019 and played a significant role in promoting the AMA’s professional development and networking events.
Leadership Shifts During the Pandemic
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success
Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
Congratulations to Judy Schiller, Named Marketing Volunteer Spotlight Award Winner
AMA New York is proud to announce that Judy Schiller has been named a 2020 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter.
Benefits of Using Social Media Apps for Your Business
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
The 13 Must Know Twitter Tips
Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!