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AMA New York Insights

Curated posts from members of the AMA New York Board

How Insights Departments Are Solving Problems By Taking Research In-House

How Insights Departments Are Solving Problems By Taking Research In-House

Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.

Want Brand Equity? Deploy Working Moms

Want Brand Equity? Deploy Working Moms

We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?

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Member Contributions

Curated posts from AMA New York membership
Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!

Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!

AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we recognize Deborah Grossman who first joined the chapter in 2019 and played a significant role in promoting the AMA’s professional development and networking events.

Leadership Shifts During the Pandemic

Leadership Shifts During the Pandemic

Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.

The 13 Must Know Twitter Tips

The 13 Must Know Twitter Tips

Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!

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