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AMA New York Insights
Curated posts from members of the AMA New York Board
Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile
Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.
The Brightness and Contrast of Data Analytics
For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded.
The Evolution of B2B Marketing
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.
4 Tips on Customizing Marketing Strategies for Global Audiences
When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or service. Connecting with international audiences entails understanding cultures, online behaviors, and local customs.
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Member Contributions
Curated posts from AMA New York membership
Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!
AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we recognize Deborah Grossman who first joined the chapter in 2019 and played a significant role in promoting the AMA’s professional development and networking events.
Leadership Shifts During the Pandemic
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success
Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
Congratulations to Judy Schiller, Named Marketing Volunteer Spotlight Award Winner
AMA New York is proud to announce that Judy Schiller has been named a 2020 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter.
Benefits of Using Social Media Apps for Your Business
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
The 13 Must Know Twitter Tips
Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!