Resources
AMA New York Insights
Curated posts from members of the AMA New York Board
Innovation & Creative Thinking for the Entrepreneur’s Toolkit
Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities so very bad, or are they the exact ingredients needed for success in life, business, and career?
A Conversation with Peter Ukhurebor: Why Black Creatives Matter
I had the opportunity to chat with Peter Ukhurebor, Co-founder of One Block Village, who is on a mission to change the stakes in the advertising world by working with agency leaders and brands to ante up their commitment to increase the representation of Black creatives.
How Inclusivity Shepherded Barbie® Through Decades of Success
Mattel was very forward in its thinking. It understood the promise of little girls when it first launched Barbie in 1959, and it also came to understand African-American buying power despite the wealth gap.
ROE: The New Metric for Improving Customer Experience and Increasing Loyalty
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
Webinars
Contribute
Member Contributions
Curated posts from AMA New York membership
Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!
AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we recognize Deborah Grossman who first joined the chapter in 2019 and played a significant role in promoting the AMA’s professional development and networking events.
Leadership Shifts During the Pandemic
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success
Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
Congratulations to Judy Schiller, Named Marketing Volunteer Spotlight Award Winner
AMA New York is proud to announce that Judy Schiller has been named a 2020 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter.
Benefits of Using Social Media Apps for Your Business
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
The 13 Must Know Twitter Tips
Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!