Resources
AMA New York Insights
Curated posts from members of the AMA New York Board
Keith Weed, Ann Lewnes, and Wendy Clark Announced as 2019 Marketing Hall of Fame Inductees
Three industry leaders responsible for outstanding contributions to the field of marketing as its 2019 inductees to the Marketing Hall of Fame®.
Measuring Content Shock–Content Clutter Fatigue by the Numbers
Content shock—we are bombarded by an astounding amount of content every day. Up against these statistics, can your content marketing still succeed?
Marketing Training: Update Your Skills and Certify Your Expertise
Need marketing training to update your skills and professional certifications to document your expertise?. Check out these online learning resources
Nike Brand Wins the Football Season — With or without Kaepernick
Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
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Curated posts from AMA New York membership
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Finding Lost Marketing Leads: How to Find and Convert Missing Leads
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
Seven Keys to Successful Brand Collaboration
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful--as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which...