AMA New York Insights
Curated posts from members of the AMA New York Board
Three industry leaders responsible for outstanding contributions to the field of marketing as its 2019 inductees to the Marketing Hall of Fame®.
Content shock—we are bombarded by an astounding amount of content every day. Up against these statistics, can your content marketing still succeed?
Need marketing training to update your skills and professional certifications to document your expertise?. Check out these online learning resources
Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
Member ContributionsCurated posts from AMA New York membership
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful--as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which...