AMA New York Insights
Curated posts from members of the AMA New York Board
Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
Customer experience—CX—is how marketing department can infuse a branded customer experience through every customer touchpoint.
Brand governance used to be all command and control. No more. Brands are out of control. Here is a new approach for managing brand with empowered consumers.
Member ContributionsCurated posts from AMA New York membership
LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing crowd?
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.