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AMA New York Insights

Curated posts from members of the AMA New York Board

Call for 2019 Marketing Hall of Fame Nominations

The American Marketing Association New York today announced the open call for nominations for 2019 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on May 16, 2019, at R/GA in New York.

Member Contributions

Curated posts from AMA New York membership

The Strategic Importance of Market Intelligence

Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.

Seven Keys to Successful Brand Collaboration

Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful--as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which...

Marketing Volunteer: Shine a Spotlight on Your Marketing Talents

Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm. 

Boost Your Marketing Automation Content Strategy

Marketing automation has grown into a billion-dollar industry by offering better customer experience, improved resource allocation and the ability to more cost-effectively scale operations. Though there is a much more to consider, core system capabilities include:...

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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