Women in Marketing
Our purpose is to help women in marketing flourish in their careers through celebrating accomplishments, highlighting important issues and providing the support they need to advance. Check out AMA New York’s signature programs around women in marketing. Stay current with our curated library of videos, research, blogs and articles. Explore topics such as leadership, personal branding, career management and more!
Featured Programs
Women Leading the Way
This exciting editorial series showcases leaders from a diverse set of industries, companies and career stages who are marketing trailblazers and game-changers. Sponsored by Cisco.
Take Your Seat at the Table
Hear success stories from women in marketing at top companies that will leave you feeling inspired and armed with practical tools to take back to the office.
Young Women at Work
This program is designed to support entry and mid-level female professionals in succeeding in the workplace, who want guidance on self-promotion and advocacy, leadership training, or tools for overcoming obstacles and barriers.
Partners
Latest Women In Marketing Resources
How Did Colorism Impact This Marketer’s Journey?
Launched in May 2018, Minority Report Podcast highlights people of color, women, and LGBTQ+ leaders within business, media, and technology. In episode 112 Erik and Kerel chat with Karen McFarlane, CMO at LetterShop and Chair of Diversity, Inclusion & Strategic Innovation at American Marketing Association New York. Karen takes us through her career journey, the impact of colorism, DEI efforts at AMA NY, and much more.
How Do You Curtail Discrimination in Business?
Launched in May 2018, Minority Report Podcast highlights people of color, women, and LGBTQ+ leaders within business, media, and technology. In episode 110 Erik chats with Lori, Founder / CEO at Appara Digital Marketing and The Future of the CMO Executive Programs Chair at American Marketing Association New York.
Can Naïveté Be a Leadership Strength?
Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems to possess all the answers — a person who understands exactly how her company ticks, along with the ins and outs of her industry.
An Interview with Shanley Stern, SVP of Marketing & Communications for NTT Ltd
Meet Shanley Stern, Senior Vice President of Marketing & Communications for NTT Ltd., a global network services provider. Throughout her six years at the company, she has transformed marketing from a reactive cost center to a demand-generation engine that produces qualified leads and contributes revenue to the organization’s bottom line.
Sage Career Advice from a Top J & J Division President
We had an in-depth discussion with Duda Kertész, President of U.S. Skin Health at Johnson & Johnson Consumer Health. We asked her what advice she would give up and coming marketers.
6 Tips to Navigate Office Politics
No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.
Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile
Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.
The Evolution of B2B Marketing
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.
A Network That Elevates Your Net Worth: Landing Your Dream Job Without A Resume
Your resume has been refreshed for the new job search. On it, you have placed your latest credentials and updated your summary. You even had a friend assess your cover letter. Now you are ready for that next new job.
Women Leading The Way: An Interview With Marilyn Markham Of American Express Global Business Travel
Marilyn Markham is a tour de force. Her title of “Head of Salesforce Center of Excellence” at American Express Global Business Travel (GBT) can’t contain her.
Let an Applicant Tracking System Be Your Friend
At several points over the course of your career, you’ll embark on the competitive mission to get eyeballs on your resume — but before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).
5 Strategies To Help Marketers Navigate Stress, Difficult Discussions, And Workplace Conflict
According to the report “Workplace Conflict and How Businesses Can Harness It to Thrive,” 85 percent of employees deal with conflict on some level. Friction can take many forms, such as discriminatory practices in the workplace, interoffice politics, or challenges working within a team dynamic.