The AMA Chapter Pledge

We believe marketing has the power to make a difference. As innovators, strategizers, ambassadors, and storytellers, we shape narratives that communicate value, create meaning, and establish societal norms.

As chapter leaders in the AMA, we recognize that there is inequity in our marketing community and organization and that we can do more to address these gaps. The catalyst of our actions stems from the unjust murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless other lives lost due to police brutality. Our inaction and silence in the past have resulted in hurt, exclusion, and harm in ways that we cannot measure, but we are committed to rectifying this and ensuring that our efforts are sustainable and far-reaching.

Starting today, we will use our platform to better help individuals and companies support diversity, equity, and inclusion in the industry, beginning with centering and amplifying the voices of our black, brown, and indigenous communities (BIPOC). As a chapter of the American Marketing Association and as marketers representing a diverse set of industries and disciplines:

  • We commit to recruiting and retaining BIPOC representation within our board of directors, leadership teams, volunteers, and membership.
  • We commit to increasing BIPOC representation throughout our products and services, thought leadership, campaigns, programming, and distribution networks.
  • We commit to building a pipeline of marketers that reflect the demographics of the populations we serve.
  • We commit to partnering with organizations that value diversity, equity, and inclusion.
  • We commit to further educating ourselves as to the plight of racial injustice and will use our platform to facilitate courageous conversations that promote anti-bias and anti-racism within the marketing community.

Together, we will use the power of our collective voices to outline the roles marketers can play in standing for and delivering on inclusion; the ideals, values, and principles that promote equality, respect, and unity.

What does DEI stand for?

DEI stands for diversity, equity, and inclusion. 

  • Diversity: The presence of differences that include race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective.

  • Equity: The fair treatment, access, opportunity, and advancement for all people, while at the same time identifying and eliminating barriers that have prevented the full participation of some groups.

  • Inclusion: An outcome to ensure those that are diverse feel valued and welcome.
Why should organizations care about DEI?

DEI is the right thing to do for the betterment of humanity, but it is also a business priority for increasing innovation and revenue. Embracing diversity can enrich our lives, both personally and professionally, and is vital to businesses and organizations’ continued success.

Why does the Pledge center on racial equity and the voices of the Black, Indigenous, and People of Color (BIPOC) community?

The gaps that have resulted from historic inaction and silence have resulted in institutionalized structural policies, practices, and procedures that continue to yield pervasive and profound disparities faced by people of color. When we look at data across our communities from people’s health to education rates, incomes, or incarcerations, disparities are greatest when we look by race. We prioritized racial equity to recognize our role in this conversation and to take on the root causes of society’s most challenging problems.

Are you saying that other forms of oppression and voices in the diversity spectrum are not important?

No. The AMA stands against all forms of oppression, including racism, sexism, heterosexism, ableism, and many others. A focus on racial equity is not based on the intent to create a ranking of oppressions or minimize the voices of the LGBTQ+ community, women, people with disabilities, or low-income households, to name a few. By focusing on race, we recognize that we can impact all communities.

How can I contribute my insights or lend support?

DEI is an ongoing journey. Whether you are in leadership and setting the cultural tone, a rising marketer entering the workforce, or a professional marketer advancing in your career, you can play a unique part in shaping our nation’s future. We invite you to share your thoughts and ideas, opinions and suggestions, and feelings. Your voice is what matters most, and we welcome you on this journey. Please feel free to reach out at any time.

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