Our Leadership

MEET GABRIELLA HONEYWELL – CONNECTING CULTURE, CREATIVITY AND COMMUNITY

1. When did you know you were made for marketing?

Gabriella Honeywell realized she was made for marketing while studying abroad at the London College of Fashion. As she designed collections, she found herself thinking beyond the clothes and shoes to the larger questions: How would she tell the story, build excitement on social media, work with influencers and connect the collection with an audience?

She loved designing, but she was equally energized by bringing a product, its story and its audience together. When the pandemic made fashion internships scarce, Gabriella pivoted into marketing roles within the fashion industry – at one point balancing three internships alongside 20 college credits. The experience confirmed that marketing was where her creative and strategic interests met.

That pivot eventually took her to the Empire State Building, where she managed influencer relationships and coordinated campaigns with nearly 1,000 creators across 19 countries. Today, as Campaign Lead at Joybyte, she leads influencer campaigns for major consumer brands. She also serves as President-Elect and Chair of the Nominating Committee at AMA New York, helping shape the organization’s next generation of marketing leaders.

2. What’s the best advice you’ve ever received?

Nothing lives in isolation.

For Gabriella, every skill and experience can be transferred, repurposed and built upon. She has learned to view her career not as a straight line, but as a collection of experiences that eventually connect – even when their value is not immediately obvious.

Her move from fashion design into influencer marketing is a clear example. The creative thinking, storytelling instincts and audience awareness she developed as a designer continue to inform how she approaches campaigns and brand partnerships today.

3. What advice would you give your younger self?

Don’t get too attached to the plan.

Gabriella once imagined her career following a particular path, but some of her best opportunities emerged from unexpected turns. Her advice is to stay open to change and not mistake a shift in direction for falling behind.

A career can evolve without losing its purpose. The skills, relationships and lessons gathered along the way often become the foundation for the next opportunity – including the ones you never planned for.

4. The Fun Fact

Gabriella has met more than 100 celebrities, an experience that sounds more glamorous than it often is. Her biggest takeaway? At the end of the day, they are simply people – some of whom are just better at being photographed.