Our Leadership

Alan Schulman is Co-Founder & Chief Experience Officer of UpperRight – the Customer Experience Consultancy.  One of the industry’s leading creative executives in Digital Creative and creative innovation, Schulman has served as Chief Creative Officer of Deloitte Digital, SapientNitro, & McCann-Erickson among others.  He has also served as a Juror and Instructor for the Cannes Lions Creative Festival & Academy, The ANA School of Marketing, and as a guest lecturer on “Generative AI in Creative & Content” at Northwestern University, Rutgers University & The Ohio State University . He is the author of “Algorithms don’t Feel, People do” published by the Harvard Business Review, and is also the recent co-author of “Resurrecting Jimi Hendrix – the power of AI to expand consumer engagement through musical fan cultures” published last month byManagement Business Review. Among his lesser known talents, Alan is also a noted NYC area jazz guitarist who appears frequently in his Quartet “As Is”.  He holds a MFA in Jazz Arranging & Composition from Howard University, as well as degrees in Advertising, Journalism & Communications from Northwestern University & The Ohio State University.