Our Leadership

Maria Adeeva is a global marketing leader with 20 years+ expertise in CPG strategy and innovation. Currently serving as the Global Marketing Director for Manual Toothbrushes at Colgate-Palmolive’s New York headquarters, she oversees the strategic direction for iconic brands in therapeutic manual toothbrushes and kids licensing business across five global regions. A specialist in translating scientific insights into consumer desired solutions, Maria has a proven track record of driving brand equity and international expansion through evidence-based innovation and AI-optimized, omni-channel demand generation campaigns

Maria brings this extensive background in international marketing and category leadership to the AMA New York Communications Committee. Leveraging her experience in global markets, she supports the committee’s efforts to amplify AMA New York’s key initiatives and strengthen the organization’s brand equity.

An AMA Professional Certified Marketer (PCM®), Maria is dedicated to advancing the marketing profession through industry experience exchange, especially in recent strategy and innovation area developments, and fostering excellence within the New York marketing community