Online Review Sites: Critical to Your Brand, Reputation and Business
Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site or drive customers away.
Category: AMA Original Content
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Modern PR: 7 Tips for Pitching Your Story
By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Marketing Week: Equipping You for the Business Challenges of Today
AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today.
George Carlin Classic: Advertising Lullaby
If you haven’t seen this classic George Carlin bit “Advertising Lullaby” in a while, it’s definitely worth a refresher.
Call for 2019 Marketing Hall of Fame Nominations
The American Marketing Association New York today announced the open call for nominations for 2019 Marketing Hall of …….
Cola Wars–Whose Side Are You On? Who Is Winning?
Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.