Nike Controversy: What Our Readers Thought
Unsavory strategy? Giving a voice to their audience? Here is what our readers had to say about Nike’s controversial new ad.
Category: AMA Original Content
Nike Controversy: Colin Kaepernick Marketing Strategy Analysis
The Nike controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board we invite our members to join.
Boycotting Brands: Brands Symbolize More than Features and Benefits
Boycotting brands for political reasons is becoming more and more common. Does it work? Not for In-and-Out Burger.
Marketers Confidence Index Up Ten Points
The Marketers Confidence Index shows that marketer optimism is ten points higher now than even six months ago, driven by a booming economy.
Back-to-School Marketing the “Other Black Friday”
Back-to-school marketing is changing fast, with Amazon’s Prime Day pushing the evolution of B2S retailing across channels
Finding Lost Marketing Leads: How to Find and Convert Missing Leads
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
The 2018 Marketing Volunteer of the Year Award Goes To…Skyla Li
AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marke…
Seven Keys to Successful Brand Collaboration
by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it may seem basic and simple
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents
Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm.
How AMA New York Membership Can Advance Your Marketing Career
How can I leverage AMA New York to advance my marketing career? To help you evaluate the value of AMA New York member…..