How Inclusivity Shepherded Barbie® Through Decades of Success
Mattel was very forward in its thinking. It understood the promise of little girls when it first launched Barbie in 1959, and it……..
Category: AMA Original Content
ROE: The New Metric for Improving Customer Experience and Increasing Loyalty
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
Can Naïveté Be a Leadership Strength?
Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems…
The Evolution of Media Measurement
Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement.
5 Content Development Strategy Ideas
How can you create an effective content development strategy to prioritize, manage, and plan content? Many businesses churn out company-focused assets that are, unfortunately, created in silos and published randomly. Content is not repurposed.
Why Virtual Networking Is Good for Your Professional Wellness
Virtual networking allows people to expand their circle wider than before, have meaningful conversations, and stay sharp on…..
Curating Better Experience: The Future of Healthcare Marketing
The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. Healthcare companies needed to…..
Transforming Brand Purpose: Change From The Inside Out
Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends……….
6 Tips to Navigate Office Politics
No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.
The Brightness and Contrast of Data Analytics
For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data…..