The Evolution of B2B Marketing
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……
Category: AMA Original Content
4 Tips on Customizing Marketing Strategies for Global Audiences
When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new custo…….
Resonate and Activate Marketing’s Age of Empathy
With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in personal terms, has also profoundly impacted the business of marketing to our forever-changed population.
3 Myths of Startup Marketing
Startups. Marketing. For those in either world, one may sound secondary to the other. After all, startups can be more focused on building momentum for a product. Corporate marketers, however, tend to think about a brand’s story with a more long-term view.
A Network That Elevates Your Net Worth: Landing Your Dream Job Without A Resume
Your resume has been refreshed for the new job search. On it, you have placed your latest credentials and updated your summary. You even had a friend assess your cover letter. Now you are ready for that next new job.
Women Leading The Way: An Interview With Marilyn Markham Of American Express Global Business Travel
Marilyn Markham is a tour de force. Her title of “Head of Salesforce Center of Excellence” at American Express Global Business Travel (GBT) can’t contain her.
10 Publishing Strategies for B2B Content Marketing Leaders
There are thousands of tools for marketers, but the underlying processes start with a basic approach and big picture thinking. Without taking the time to really think about the content creation process, publishing bottlenecks and wasted money will take over – not to mention team frustration.
Let an Applicant Tracking System Be Your Friend
At several points over the course of your career, you’ll embark on the competitive mission to get eyeballs on your resume — but before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).
5 Strategies To Help Marketers Navigate Stress, Difficult Discussions, And Workplace Conflict
According to the report “Workplace Conflict and How Businesses Can Harness It to Thrive,” 85 percent of employees deal with conflict on some level. Friction can take many forms, such as discriminatory practices in the workplace, interoffice politics, or challenges working within a team dynamic.
How COVID-19 Changed Media and Entertainment
How many network, cable, broadcast, and streaming shows did your family and friends recommend to you last year? Seeking escape in 2020, many people understandably turned to the power of media and entertainment.