Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn Godfrey, Executive VP and Chief Marketing Officer of the Leukemia & Lymphoma Society, spoke to Young Mi Park of AMA New York about her background and experience as a nonprofit marketing leader.
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series
It’s pretty much cliche now to say times have been challenging for everyone. While certainly not as difficult as healthcare and other front-line workers, Marketers have borne significant disruptions, budget cuts, layoffs, and furloughs. And many of these disruptions will be permanent.
Personal Brand. So many of us know the phrase and understand the definition, yet still struggle to apply it toward successful career growth. In today’s highly competitive world, it can be challenging to stand out and be seen.
Content Marketing expert Robert Rose hosted the epitome of a “power lunch workshop” at AMA New York’s inaugural Marketer’s Toolkit Workshop, “Treating Audiences Like Customers – Investing in Audience Personas.”
Building a professional competitive advantage for your marketing career is imperative for longevity in the industry. Whether you’re a mid-level marketer or in the early stages of your career, establishing a strong personal brand places you apart from your peers and sets you up for long term success.
Diversity, equity, and Inclusion stand as the pillars to any developmental community in changing the world. In times of social strife due to emerging technologies and skills gaps in the workforce, marketing will be an essential north star for changing the world. Questions will arise from this generation of marketers:
We know that 2020 has been a challenging year — unemployment is up, relationships have been complicated by the pandemic, and everyone is relying on technology to connect with others. So what better time for AMA New York to re-launch the 2020 Mentor Program? This initiative is designed to help members strategically expand their networks, and build their own personal board of advisors.
