Resources Resources Red Flags For CMOs By Dorothy Crenshaw The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever,...
Resources AMA New York By Dorothy Crenshaw 2 min read What happens when 43% of your leads come from face-to-face meetings, and a pandemic hits? What about when you’re drowning in data but need a big idea, and fast? For marketing professionals, 2020 has brought...
