Marketing Training: Update Your Skills and Certify Your Expertise
Need marketing training to update your skills and professional certifications to document your expertise?. Check out these online learning resources
Category: resources
Nike Brand Wins the Football Season — With or without Kaepernick
Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
Content Marketing Model—Design for Effective Results
Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
Online Review Sites: Critical to Your Brand, Reputation and Business
Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site or drive customers away.
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Brilliance In Marketing: Prophet Brand Relevance Index
In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what relevance achieves.
Modern PR: 7 Tips for Pitching Your Story
By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
Brilliance In Marketing: Content Marketing Revolution Powering Sales and Customer Retention
The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth.
What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.