What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
Category: resources
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Brilliance In Marketing: Advertising Week New York 2018 with Bob Kahn
Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral talks about Advertising Week New York 2018.
Marketing Week: Equipping You for the Business Challenges of Today
AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today.
George Carlin Classic: Advertising Lullaby
If you haven’t seen this classic George Carlin bit “Advertising Lullaby” in a while, it’s definitely worth a refresher.
Call for 2019 Marketing Hall of Fame Nominations
The American Marketing Association New York today announced the open call for nominations for 2019 Marketing Hall of …….
Cola Wars–Whose Side Are You On? Who Is Winning?
Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.
Nike Controversy: What Our Readers Thought
Unsavory strategy? Giving a voice to their audience? Here is what our readers had to say about Nike’s controversial new ad.
Brilliance In Marketing: Brand Trust — Kylie Wright-Ford of the Reputation Institute on How to Earn It
Americans don’t trust brands like they used to. Various tracking studies show a decades-long decline in what Forbes magazine calls a “consumer trust crisis.” The American Marketing Association New York caught up with Kylie Wright-Ford, the new CEO of the Reputation Institute to ask her what companies can do to earn and keep brand trust.
Nike Controversy: Colin Kaepernick Marketing Strategy Analysis
The Nike controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board we invite our members to join.