Boycotting Brands: Brands Symbolize More than Features and Benefits
Boycotting brands for political reasons is becoming more and more common. Does it work? Not for In-and-Out Burger.
Category: resources
Brilliance In Marketing: March Madness in August At NCAA Headquarters
March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic Association’s $1.1 billion in revenue
Marketers Confidence Index Up Ten Points
The Marketers Confidence Index shows that marketer optimism is ten points higher now than even six months ago, driven by a booming economy.
Back-to-School Marketing the “Other Black Friday”
Back-to-school marketing is changing fast, with Amazon’s Prime Day pushing the evolution of B2S retailing across channels
Brilliance In Marketing: Futureproof brands with the right mindset with Minter Dial
More than change—DISRUPTION—is impacting every field of human endeavor. We caught up with Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, for a quick talk about turning disruption to advantage.
Brilliance In Marketing: Sports Marketing and the New York Mets
Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. We talked to Mark Fine, Executive Director of Marketing for the team, with a preview of his talk on how the franchise goes to market.
Finding Lost Marketing Leads: How to Find and Convert Missing Leads
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
The 2018 Marketing Volunteer of the Year Award Goes To…Skyla Li
AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marke…
Seven Keys to Successful Brand Collaboration
by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it may seem basic and simple
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents
Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm.