March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic Association’s $1.1 billion in revenue
The Marketers Confidence Index shows that marketer optimism is ten points higher now than even six months ago, driven by a booming economy.
Back-to-school marketing is changing fast, with Amazon’s Prime Day pushing the evolution of B2S retailing across channels
More than change—DISRUPTION—is impacting every field of human endeavor. We caught up with Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, for a quick talk about turning disruption to advantage.
Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. We talked to Mark Fine, Executive Director of Marketing for the team, with a preview of his talk on how the franchise goes to market.
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marke…
by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The idea behind it may seem basic and simple
Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm.
How can I leverage AMA New York to advance my marketing career? To help you evaluate the value of AMA New York member…..
