2018 Marketing Hall of Fame Inductees Announced
The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions……
Category: resources
Allison Cerra, McAfee Chief Marketing Officer: The Biggest Threat to Brand Reputation?
Allison Cerra, SVP and Chief Marketing Officer at McAfee discusses rebranding McAfee along with the cybersecurity and response challenges for brands.
Esther Elkouss: New Marketing Volunteer Spotlight Award Winner. Read her story…
AMA New York is proud to announce Esther Elkouss as our Marketing Volunteer Spotlight Award Winner for the fourth quarter of 2017. Esther’s contributions help attract new members and build upon the important core values that have driven the success of AMA New York since its inception.
Brilliance In Marketing: Changing Trends in Snack Brands
With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack.
Volunteer of the Quarter: Esther Elkouss
Meet our volunteer of the quarter: Esther Elkouss 00:00 I decided to become a volunteer at the AMA because it’s the largest marketing professional association and I thought it could
What Are the Top Iranian Brands?
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and Emblem Health
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
Brilliance In Marketing: MoMA Showcases Iconic Fashion Brands in “Items: Is Fashion Modern?”
Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum…
Congratulations to Charlie Pinedo, Our New Marketing Volunteer Spotlight Award Winner
AMA New York is serious about recognizing our volunteers, and today is no exception. We are pleased to announce Charles….
Jack Morton on Storymaking and Brand Experience
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.