Jack Morton on Storymaking and Brand Experience
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
Category: resources
AMA New York Board Celebrates Unleashing the Innovators Launch with Jim Stengel
Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the global headquarters Ogilvy & Mather last night. The board of directors of the American Marketing Association New York was there to celebrate with Jim.
2018 Marketing Hall of Fame Call for Nominations
We are proud to announce the open call for nominations for the 2018 Marketing Hall of Fame. The nominations, which are free and open to the public, can be submitted by visiting www.marketinghalloffame.org/nominate/, with a deadline of October 18, 2017. Both members and non-members of the AMA New York can submit nominations.
Brilliance In Marketing: Marketing Broadway Hits–Hamilton, Cats, Kinky Boots, The Great Comet and More
Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.
American Marketing Association New York Anticipates Banner Year
To provide some context, New York is one of 75 AMA chapters across the country representing a combined membership of ….
Congratulations to Our New Marketing Volunteer Spotlight Award Winner, Priya Doty!
We are proud to announce Priya Doty as the winner of the Marketing Volunteer Spotlight Award. By day Priya Doty has over…..
Brilliance In Marketing: Zicam Media Buying Innovation
We visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable.
Reflections on the Future of Marketing from the 2017 Marketing Hall of Fame Inductees
Embracing the future of marketing, the American Marketing Association New York inducted four outstanding marketers into……
2017 Marketing Hall of Fame–Why It’s an Event Not to Miss
At the 2017 Marketing Hall of Fame induction event, marketers of all types and all levels of experience will be able to eat, drink,…..
American Marketing Association New York Volunteer of the Quarter Keith Reynolds
The American Marketing Association New York is pleased to announce Keith Reynolds has been voted Volunteer of the Quarter….