Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.
For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data…..
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……
When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new custo…….
With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in personal terms, has also profoundly impacted the business of marketing to our forever-changed population.
Startups. Marketing. For those in either world, one may sound secondary to the other. After all, startups can be more focused on building momentum for a product. Corporate marketers, however, tend to think about a brand’s story with a more long-term view.
Your resume has been refreshed for the new job search. On it, you have placed your latest credentials and updated your summary. You even had a friend assess your cover letter. Now you are ready for that next new job.
Marilyn Markham is a tour de force. Her title of “Head of Salesforce Center of Excellence” at American Express Global Business Travel (GBT) can’t contain her.
There are thousands of tools for marketers, but the underlying processes start with a basic approach and big picture thinking. Without taking the time to really think about the content creation process, publishing bottlenecks and wasted money will take over – not to mention team frustration.
At several points over the course of your career, you’ll embark on the competitive mission to get eyeballs on your resume — but before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).
