At several points over the course of your career, you’ll embark on the competitive mission to get eyeballs on your resume — but before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).
According to the report “Workplace Conflict and How Businesses Can Harness It to Thrive,” 85 percent of employees deal with conflict on some level. Friction can take many forms, such as discriminatory practices in the workplace, interoffice politics, or challenges working within a team dynamic.
How many network, cable, broadcast, and streaming shows did your family and friends recommend to you last year? Seeking escape in 2020, many people understandably turned to the power of media and entertainment.
Margaret Molloy has completed various “tours of duty” to become the marketing executive she is today. That started with her childhood spent growing up on a dairy farm in Ireland and then included more formal training in diverse areas from government to tech to product marketing.
The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.
We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.
When #GameStop becomes #GameStonk–What should marketers do if their brand suddenly….
Showcasing marketing excellence is a point of pride for AMA New York. Our platform provides opportunities for us to learn from each other’s experiences and celebrate our successes.
Should a brand take a political stance? If so, how should marketers approach it? AMA NY board members weigh in with opinions and advice on issue advocacy.
If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy.
