4 Reasons to Hire an Ecommerce Agency for Your Online Business (+ Top Recommendations)
Using an agency to develop a marketing strategy for your eCommerce business can give you a place ahead….
Category: resources
10 Rewrites for Your Calls to Action
Sometimes it’s not enough to inform. As marketers, we succeed when we persuade others to click, call or buy. To do this,…
5 Tips for Growth from AMA New York’s Virtual Networking Event
During these challenges times, when social distancing continues to be the norm, virtual networking can provide invaluable….
3 Hype Marketing Strategies to Succeed in an Economic Crisis
Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons….
How Brilliant Marketers Navigate Change: A New Video Series From AMA New York
What happens when 43% of your leads come from face-to-face meetings, and a pandemic hits? What about….
Women Leading By Example: 3 Strategies to Build Acumen As A Marketing Leader
AMA New York’s “Take Your Seat at the Table” virtual series has consisted of prominent marketing leaders in….
Influencer Marketing: 1 Step from Awareness to Purchase
Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each….
Mergers & Acquisitions are Rising—Branding in M&A Will Be Critical
Branding in M&A is rising. Brand can be a significant asset in driving transaction values. You need brand strategy….
How To Build A Successful Holiday Social Advertising Strategy
I recently interviewed content marketing expert, speaker and New York Times best-selling author, …
COCA-COLA BRAND PORTFOLIO TRIM: KILLING ZOMBIE BRANDS
The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.