I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.
Chances are, one of the many pivots you’ve had to make this year is updating your personal brand. The pandemic has force….
If your company has a blog, does it deliver? Susan Varty of HeadStart Copywriting busts some common blogging myths so you can focus on what makes your blog great.
More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer ….
“Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
Camilla Olson, Co-founder & CEO, Savitude is a game-changer who’s disrupted the fashion industry time and time again. 3 critical character traits got her there. Want to find out what
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women in Marketing series with Mani Dasgupta, Chief Marketing Officer of Global Business Services at IBM. Mani spoke to Young Mi Park of AMA New York about her background and career trajectory from computer engineering to marketing.
AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow
