COCA-COLA BRAND PORTFOLIO TRIM: KILLING ZOMBIE BRANDS
The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.
Category: resources
Content Marketing: An Inside Look With Jay Baer – The Name Of The Game Is Courageous Content
I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.
Your Personal Brand Needs A Hand
Chances are, one of the many pivots you’ve had to make this year is updating your personal brand. The pandemic has force….
10 Blogging Myths to Ignore
If your company has a blog, does it deliver? Susan Varty of HeadStart Copywriting busts some common blogging myths so you can focus on what makes your blog great.
Influencer Marketing: Develop a Strategic Approach for your Brand
More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer ….
WOMEN LEADING THE WAY: AN INTERVIEW WITH AMY PROTEXTER
“Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.
Building Your Marketing Toolkit: Key Virtual and Augmented Reality Insights for Compelling User Experiences
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
Women Rock-IT: Meet 2 entrepreneurs leveraging technology for fashion and food!
Camilla Olson, Co-founder & CEO, Savitude is a game-changer who’s disrupted the fashion industry time and time again. 3 critical character traits got her there. Want to find out what
The Gobbler: Avoid Marketing to the Wrong Audience
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
Women in Marketing: 4 Takeaways from a Global Chief Marketing Executive
On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women in Marketing series with Mani Dasgupta, Chief Marketing Officer of Global Business Services at IBM. Mani spoke to Young Mi Park of AMA New York about her background and career trajectory from computer engineering to marketing.