Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn Godfrey, Executive VP and Chief Marketing Officer of the Leukemia & Lymphoma Society, spoke to Young Mi Park of AMA New York about her background and experience as a nonprofit marketing leader.
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series
It’s pretty much cliche now to say times have been challenging for everyone. While certainly not as difficult as healthcare and other front-line workers, Marketers have borne significant disruptions, budget cuts, layoffs, and furloughs. And many of these disruptions will be permanent.
By Joanna Seddon AMA New York Past President and Member of the Board of Directors I urge any marketer who needs to make a case for the power and value of
We know that 2020 has been a challenging year — unemployment is up, relationships have been complicated by the pandemic, and everyone is relying on technology to connect with others. So what better time for AMA New York to re-launch the 2020 Mentor Program? This initiative is designed to help members strategically expand their networks, and build their own personal board of advisors.
The past few months have been a tidal wave of activity. Like most, we pivoted our strategy with the advance of COVID-19 and found new and improved opportunities to deliver on our mission.
Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers.
Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.
