February 28, 2024 |
The “Diversity Driven Marketing Symposium” champions the full integration of diversity, equity, inclusion, and accessibility (DEIA) in marketing practices, emphasizing the theme “Marketing for All.”
This half-day virtual symposium is designed by marketers for marketers to help you integrate high-performing DEIA strategies into your marketing so you can positively impact your teams, organization, and customers.
Cross-industry experts will share their insights on critical issues directly affecting marketing teams in four engaging sessions on how artificial intelligence and Affirmative Action influence inclusive marketing strategies and workplace diversity. The sessions will also tackle the importance of cultural intelligence in shaping resonant brand strategies and the role of supplier diversity in enriching the marketing landscape with diverse perspectives.
There is no cost to attend.
|Session 1: 12:00-1pm ET
|The (un)Intended Consequences of the Affirmative Action ruling in the workplace
This session explores the downstream effects of the Supreme Court’s decision on diversifying professional environments, highlights opportunities for students to advance their careers, and provides practical insights for hiring managers and organizational leaders on how to effectively build and maintain diverse pipelines despite perceived hurdles.
|Session 2: 1:00-1:30 pm ET
|Decoding AI Bias in Marketing
Join the visionary founders of PocStock for this engaging discussion promises to shed light on the intersection of creativity, imagery, and AI in the marketing landscape and lead marketers on a path toward more inclusive, ethical, and effective marketing practices.
|Session 3: 1:30-2:00 pm ET
|Becoming a Culturally Intelligent Marketer
Dr Gabriel will share how marketers can move beyond inclusive marketing and drive cultural conversations using a four-step approach to building your cultural intelligence. Attendees will leave with a roadmap for increasing their cultural fluency and a better understanding of how to craft marketing strategies for a socially conscious world.
|Session 4: 2:00-3:00 pm ET
|Strategies for Unlocking Supplier Diversity in Marketing
This session explores the power and influence marketing can have on advancing economic vitality through supplier diversity efforts. We’ll take a closer look at the three fundamental phases of supplier interaction—identification, engagement, and amplification—and discuss how marketers can proactively create opportunities for diverse suppliers through understanding, collaboration, and action.
WHY THIS MATTERS
According to a study by J.G. Navarro in July of 2023, 70% of Gen Z consumers surveyed said “brands with a large target audience were either somewhat or very responsible for promoting diversity and inclusion,” and baby boomers were not far behind at 64%. Despite the increased focus on the topic, many organizations struggle to implement successful and impactful DEIA programs and this includes marketing. However, connecting with younger audiences, growing brand loyalty, amplifying underrepresented voices, and driving revenue are all critical components of building an inclusive marketing strategy. This symposium will give you the tools to continue building your DEIA acumen.
WHO SHOULD ATTEND
This symposium is an essential platform for marketing leaders and their teams, marketing educators and students, DEIA leaders and advocates, and all individuals entrusted with critical decisions regarding audience engagement.
EARN CEU CREDITS
This program has been approved for three continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Earn one credit per hour for a total of three CEU credits.