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Save the Date: The Future of Marketing: US and China

October 16th at 4:00 pm - 8:00 pm

Coming Soon: An inside view of the next decade of industry change. How marketers and consumers in the world’s two largest markets view what is on the horizon for marketing and what it could mean for your brand.

Save the date and join our mailing list for news about this exclusive presentation from our survey of marketers and consumers in the US and China.

Research by YouGov, Kadence, and Charney Research.

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American marketers think that most consumers in both countries will welcome AdTech innovations. Do US consumers welcome these changes in the same way Chinese consumers embrace these innovations?


Chinese consumers will increase their use of every kind of media over the next 3 years. Which will be the biggest? Will US online consumer trends continue?

Social Media and Gaming

Advertisers are planning to increase social media and gaming spend despite evidence these channels have peaked. Which platforms will be the most effective in each market?

Virtual Reality and AI

US consumers are clearly divided on their use of ads and virtual reality and AI. Do Chinese consumers feel these methods of reaching them are invasive?


Are marketers underestimating the difference in US and Chinese consumers concern about privacy? Do marketer estimates align with consumer opinions?

National Reactions

Even if trade disputes are seemingly resolved, how will they affect marketers and the view of brands by Chinese and US consumers?


Midtown Manhattan


New York, NY United States


American Marketing Association New York


Food Available

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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