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Marketing Post COVID-19: Now What?
June 25, 2020 at 12:00 pm - 1:00 pm
As consumers emerge from stay-at-home orders and social distancing, how will their behaviors change? During the pandemic, consuming social media content and shopping online was the norm. What will happen post-COVID-19?
Join us as Aliza Freud, the founder and CEO of influencer marketing platform She Speaks, answers these questions, along with others such as: What information and content are consumers now seeking from brands? What is consumer sentiment towards travel, socializing, eating out, going to parks, live events, and sporting events?
Aliza will present insights from consumer behavior reports, which have tracked attitudes and behaviors since the beginning of the pandemic. The research shows consumers still feel uncertain but are becoming more hopeful. Consumer sentiment over the last few weeks alone is evolving. Online usage and shopping behaviors have changed as well, and some of these changes will persist. For example, 72% of consumers say they will continue to cook more meals at home after the pandemic is over.
Grab your spot today for this timely, free webinar! Don’t miss a compelling opportunity to gain critical insight into consumer behavior and attitudes, which will help inform your current and future marketing strategy.
Why join this event:
- Learn current research insights on consumer sentiment pre-COVID-19 and post-COVID-19.
- Understand the research implications for consumer marketing.
- Gain insight to inform your company’s marketing strategy.
GreenBook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical and timely perspective on topics and issues relevant to the industry.
Founder, CEO, SheSpeaks
Aliza Freud, the founder and CEO of SheSpeaks Inc., launched the award-winning media and influencer marketing platform with one goal in mind: To build a stage for women and help amplify their voices. SheSpeaks is the voice of female consumers. It is now the largest community of female content creators with a network reach of over 300 million consumers each month.
Aliza has used her vision to help major brands including P&G, L’Oreal, Tyson, American Express, Prudential, and Citibank push the boundaries of marketing innovation and create influencer content that drives awareness, excitement, and purchase.
Aliza’s dedication to ensuring that women’s voices are heard by the media, brands and other women has been a persistent and relentless pursuit that has helped empower hundreds of thousands of women to be heard. Aliza was recently named one of the Top Women in Digital by Cynopsis Media and included in PR Week’s Innovation 50. Prior to SheSpeaks, Aliza was an executive at American Express, where she led worldwide brand innovation initiatives including product management, new product development & co-brand partnerships.