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Techlash is Here: What It Means For Marketers & Consumers in China & US

September 24th at 3:15 pm - 4:15 pm

This critical session during Advertising Week New York will explore key findings from AMA New York’s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US and China in partnership with YouGov, Kadence, Greenbook and Charney Research.

With the trade dispute as our backdrop, we’ll focus our discussion on the “digital disconnect” between consumers wary of the negatives of adtech (and in America, unconvinced of its positives) and a marketing industry convinced of the merits of the changes and in some ways, oblivious of this pushback. We will also look at signs that US consumers are wearying of the social media boom – and that “buy American” and “buy Chinese” have gained traction with the trade tensions.

This provocative panel will explore how forward-thinking companies can address tech-lash and inoculate themselves against nationalistic reactions that may impact their brand.


What You’ll Learn from This Session:

  1. US consumers are wearying of the social media boom & “buy American” and “buy Chinese” have gained traction with the trade tensions.
  2. How can forward-thinking companies address tech-lash
  3. How do brands inoculate against nationalistic reactions

This event is organized by Advertising Week New York.

Event Partner


Advertising Week New York
(212) 967 - 0091


Tech Stars Stage

1998 Broadway

New York, NY 10023 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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