Everyone in marketing is talking about Artificial Intelligence and Marketing … but who has the facts?

Join AMA New York for the next installment of our Future of Marketing Project, research that brings together surveys of marketers, consumers, and B2B buyers, along with social media listening regarding views and use of AI in marketing.

You’ll learn:

• How widely AI is used in different aspects of marketing – and where it will be in three years.
• What’s holding back AI adoption by marketers
• How much customers trust marketing AI – and how much marketers think they will
• What customers like – and dislike – about Ai
• What customers want from AI in marketing
• Willingness to use AI agents for shopping
• Differences by gender, generation, and income
  And much, much more!

Speakers:

Craig Charney, AMA New York Board member, Director of the Future of Marketing Project, and CEO of Charney Research

Craig is President of Charney Research, a market research and strategy firm specializing in global markets. He has over 25 years’ experience in more than 45 countries. “Craig is one of the few people who can field solid market research just about anywhere, including notoriously difficult to research countries like China, Vietnam, India,” say former AMA-NY President Randy Ringer of Verse. He is an expert in marketing and communication strategy development. He understands global markets from every angle, having worked on international marketing, development, and security issues.

Craig began his career setting up Nelson Mandela’s polling team in South Africa’s first democratic elections in 1994, and became lead analyst for Bill Clinton’s re-election bid in 1996. He set up his firm in 1997, racking up a series of firsts, ranging from Afghanistan’s first poll to the first national B2B omnibus in China to a 15-country marketing study on farmed fish targeting consumers, vendors, and producers. He has worked for leading multinationals and ad agencies, including Alcoa, Monsanto, Honda, LG, FCB, Skype, and Nokia, as well as the Financial Times, ABC News, the World Bank, and the Voice of America.

Before establishing the firm, Craig earned a doctorate in political science at Yale, where he taught African political economy, a Sorbonne diploma in sociology of development, specializing in West Africa, and an M.Phil. from Oxford in politics. He has published widely in leading news media, including the New York Times, Washington Post, and Newsweek, as well as in peer-reviewed scholarly journals. He is a life member of the Council on Foreign Relations and belongs to the American Association for Public Opinion Research. His 2005 Afghanistan poll for ABC news won a prize for best news poll of the year from the University of Iowa Journalism School.

Stefanie Francis, Founder and CEO, Hootology

Stefanie Francis is Founder and CEO of Hootology and a former graduate-level professor of Global Market Research at NYU. After two decades in the insights industry, she left academia to focus on advancing research approaches better aligned with modern human behavior and decision-making. At Hootology, she leads the development of AI-enabled methods that combine participatory qualitative insight with analytical rigor to support high-stakes communication and strategy decisions. An award-winning speaker and Forty Under 40 honoree, Stefanie is known for challenging legacy assumptions while strengthening standards of relevance and responsibility in measurement.

 

Carlos Ricardo, AI Marketing Lead, MSCI

Carlos Ricardo’s marketing career spans three distinct chapters — each in a different industry, each on a global stage.

The first was in Consumer Products, where Carlos spent 14 years at PepsiCo across Brazil, Venezuela, and global roles in New York. A career highlight: leading the development of PepsiCo International’s first zero-calorie, lightly carbonated flavored water, launched across 19 countries.

The second was in Financial Services, where he served as Head of Global Marketing at BBVA Bank in Madrid — steering the brand through its transformation from a traditional retail bank into a mobile banking powerhouse.

The third was in Technology, based in Silicon Valley, where Carlos led Global Marketing Services at HP. There, he built an in-house creative studio and was an early adopter of AI in content creation — before the hype.

Carlos joined MSCI in New York almost a year ago as AI Marketing Lead where he has been leading the expansion of AI agents in marketing workflows.

 

Date: Thursday, March 26, 2026
Location: Career Design Lab I, Columbia University School of Professional Studies
729 7th Avenue
3rd Floor
New York, NY 10019
Time: 6:00 – 8:00 PM
Cost: AMA New York Chapter Members – Free | Guests – $18

If you have questions email [email protected]

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