As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. Effectv has compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace.

Lisa Merriam is a brand consultant who helps create and build profitable brands. She has decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands to start-ups and fast-growth businesses across all aspects of branding. Lisa is a frequent contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily, and many others. She writes for publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business, and others. Her book Merriam’s Guide to Naming was first published in 2009, with a second edition in 2013. She is co-author of Weaponized Marketing with forward by Marketing Hall of Famer Dr. Philip Kotler.