[DOWNLOAD] Purpose Matters
AMA New York’s Future of Marketing Study 2021 reveals significant findings
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.
Wonder which purposes customers want firms to pursue – and which they are pursuing? Curious if its purpose really influences purchase decisions? New findings from a unique survey of US consumers and marketers on purpose and marketing.