Member Contributions
Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!
AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow the organization and create exciting initiatives for the chapter’s members and marketing industry as a whole. This year, we recognize Deborah Grossman who first joined the chapter in 2019 and played a significant role in promoting the AMA’s professional development and networking events.
Leadership Shifts During the Pandemic
Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success
Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
Congratulations to Judy Schiller, Named Marketing Volunteer Spotlight Award Winner
AMA New York is proud to announce that Judy Schiller has been named a 2020 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter.
Benefits of Using Social Media Apps for Your Business
Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
The 13 Must Know Twitter Tips
Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!
Congratulations to Mei Lin Ng Wnuk, Named Marketing Volunteer Spotlight Award Winner
We are proud to announce that Mei Lin Ng Wnuk has been named a 2019 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter as Director of Membership Growth.
Brand Yourself on LinkedIn: How to Stand out from the Crowd
LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide – but do you know how to stand out in this growing crowd?
Choosing and Using Marketing Technology to Activate Your Digital Strategy
Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers – and keep them coming back for more.
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019
Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.
Want to export to China? Focus on the Z-lennials for B2C marketing
China B2C markets are dominated Generation Z–born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.–guest blogger Antonio Acunza
Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
What Domino’s® Can Teach Big Pharma About Corporate Reputation
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
The Strategic Importance of Market Intelligence
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Finding Lost Marketing Leads: How to Find and Convert Missing Leads
Lost marketing leads are expensive–and damage your reputation. Here are tips for making sure you follow up on every lead.
The 2018 Marketing Volunteer of the Year Award Goes To…Skyla Li
AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marketing Hall of Fame as the Social Media & Digital Marketing Coordinator. Skyla spearheaded a new social media initiative for the 2018 Marketing Hall of Fame which took place on May 17, 2018.
Seven Keys to Successful Brand Collaboration
Seven Keys to Successful Brand Collaboration by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful--as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which...
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents
Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents –talents that are реrfесtlу suited for vоluntееrіsm.
Esther Elkouss: New Marketing Volunteer Spotlight Award Winner. Read her story…
AMA New York is proud to announce Esther Elkouss as our Marketing Volunteer Spotlight Award Winner for the fourth quarter of 2017. Esther’s contributions help attract new members and build upon the important core values that have driven the success of AMA New York since its inception.
Volunteer of the Quarter: Esther Elkouss
Meet our volunteer of the quarter: Esther Elkouss 00:00 I decided to become a volunteer at the AMA because it's the largest marketing professional association and I thought it could be a great opportunity to network with marketers and 00:10 grow my...
How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and Emblem Health
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
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