Marketing’s Role in Creating an Equitable Future: Advancing Economic Vitality through Marketing’s Supplier Diversity Initiatives
We asked 25 Chief Marketing Officers three essential questions to gain deeper insights into their approach to Diversity, Equity, and Inclusion (DEI) as it pertains to their vendors, contractors, and other suppliers:
- What specific approach do you adopt in relation to DEI concerning your vendors, contractors, and other suppliers?
- How are you operationalizing DEI in your marketing procurement or vendor management process?
- How do you measure supplier diversity as part of your marketing goals?
What did they say? Download the report to find out →