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Fernanda Albanus
Sponsorship Committee
Marketing Specialist, Global Social Media
SAP
Fernanda is a Marketing Specialist on SAP’s Global Social Media team, crafting strategies for content creation, social amplification, and audience engagement for one of the world’s top enterprise software companies. Previously, she contributed to SAP’s global communications efforts, leading key initiatives like media events and internal campaigns.
Her experience extends beyond SAP, including high-profile projects such as the 2023 South by Southwest music festival and the Miami HEAT’s guest relations department during the 2022-2023 NBA season. Fernanda holds an MBA from Westcliff University and a degree in Public Relations and Advertising, along with a certificate in Entrepreneurship and Innovation from the University of South Florida, where she also served as VP of Marketing for the American Marketing Association. She is passionate about storytelling, fan engagement, and using data-driven insights to build meaningful connections between brands and audiences.
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