Registration Opening Soon
As AI floods digital channels with endless content, marketers face a new challenge: attention is harder to earn, trust is harder to build, and digital experiences are becoming increasingly interchangeable.
At the same time, the physical world is experiencing a resurgence. From experiential activations and live events to out-of-home advertising and place-based media, brands are rediscovering the power of real-world experiences to create emotional connection, cultural relevance, and lasting impact.
Join us for a thought-provoking conversation with industry leaders as we explore why IRL marketing is having its most powerful moment in years. We’ll discuss how marketers can balance AI-driven efficiency with authentic human engagement, where experiential and outdoor media fit into the modern marketing mix, and how brands can create memorable experiences that cut through the noise of an increasingly automated world.
Whether you’re a brand marketer, agency leader, media professional, or growth strategist, you’ll leave with fresh insights into how the most innovative organizations are combining technology and human connection to drive attention, trust, and business results.
Date: Wednesday, July 29
Time: 5:00 PM – 7:30 PM
Checkin & Welcome: 5:00 – 6:00
Panel Discussion: 6:00 – 7:00
Q & A | Networking: 7:00 – 7:30
Light Bites and Refreshments
Ticket Cost:
Early Bird: $29
General: $39
Location: Outfront Media, 90 Park Avenue, New York City
Panelists:
Carole Diarra, Global Vice President, Uggs
Carina Ertl, Chief Marketing Officer, Bucherer
Carina Ertl is a global luxury marketing executive and business leader who serves as Chief Marketing Officer and Chief Digital Officer of Tourneau Bucherer USA. Since 2019, she has led the transformation and unification of the iconic Tourneau and Bucherer brands, driving brand growth, digital innovation, e-commerce expansion, and customer engagement across the luxury timepiece and jewelry market. With previous leadership roles at Swarovski and private equity-backed luxury brands, Ertl brings extensive expertise in global branding, digital strategy, and business development. A passionate advocate for women in business and emerging leaders, she is a sought-after speaker, educator, angel investor, and founder of CDL Global Ventures. Her career began in journalism and media, and she holds an MBA from the Stanford Graduate School of Business, along with advanced degrees from the University of Munich.
Stacey Minero, CMO Outfront Media
Marissa Solis, SVP Global Brand and Consumer Marketing, NFL
Marissa Solis is an Emmy Award-winning marketing executive and one of the highest-ranking female leaders at the National Football League (NFL), where she serves as Senior Vice President of Global Marketing, overseeing advertising, media, fan development, and in-stadium marketing initiatives. Born in Mexico and raised in the border community of Harlingen, Texas, Solis transformed her passion for public service and storytelling into a distinguished 30-year career spanning leadership roles at Procter & Gamble, Deloitte, and PepsiCo. Recognized for her ability to bridge cultures through human-centered storytelling, she is a celebrated brand builder, speaker, and advocate for inclusion, serving on multiple corporate and nonprofit boards while earning recognition from leading media outlets including The New York Times, TIME, Ad Age, and Adweek.
If you have questions email [email protected]